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Fiat Strada sells like crazy in April and annihilates Toyota Hilux, Chevrolet Montana and Volkswagen Saveiro, which after 44 years on the market, will face the end of its production with the introduction of Tarok in 2026
The Fiat Strada won the hearts of Brazilians and established itself as the leading pickup truck in sales in April, registering an impressive 11.497 units sold, according to Renavam (National Registry of Motor Vehicles). It significantly surpassed its rival, Volkswagen Saveiro, which reached 5.373 units. Toyota
Saveiro, a model that has been on the market for 44 years and filled the streets of Brazil, says goodbye to the automotive market and will face the end of its production to make way for its younger sister, Tarok, in 2026. This is Volkswagen's bet, which comes to compete with the Fiat Strada and Toro.
Fiat Strada is better now and can be yours!
The pickup truck market in Brazil is on the rise, representing 20% of vehicle sales in the country
The pickup truck market in Brazil is on the rise, representing 20% of vehicle sales and growing at a rate twice that of other categories. Toyota
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Automakers are responding to this demand with continuous innovations, especially visible in the segment where Fiat Toro is positioned. Toyota
In the ranking of best-selling pickup trucks, the Toyota Hilux occupies third place and the Chevrolet Montana occupies fifth position.
In the ranking of best-selling pickup trucks in April, Toro occupied fourth place, with 3.896 units sold, behind the Toyota Hilux, which sold 4.792 units and took third place. The Chevrolet Montana occupies fifth position with 2.534 units, followed closely by the Chevrolet S10, which sold 2.473 units. Toyota
The recently updated S10 saw its sales increase 42% compared to the previous month, totaling 1.740 units in March. The GM pickup truck was renewed both internally and externally, in addition to receiving new equipment and an 8-speed automatic transmission.
Ranger has stood out in the medium pickup truck segment
The seventh position is occupied by the Ford Ranger, with 1.756 units. Ranger has stood out in the medium pickup truck segment, especially after the launch of its new generation. It is followed by the Mitsubishi L200, which is preparing to launch a new generation in Brazil in the second half of the year, although it will maintain the current model for some time.
The Nissan Frontier, which is about to undergo updates starting in Australia, followed by Asia, Europe and Brazil, ranks tenth with 1.119 units. Currently, the Nissan pickup is still imported from Argentina. Toyota
See below the complete ranking of the ten best-selling pickup trucks in April, according to Renavam:
- Fiat Strada: 11.497
- VW Saveiro: 5.373
- Toyota Hilux: 4.792
- Fiat Bull: 3.896
- Chevy Montana: 2.534
- Chevrolet S10: 2.473
- Ford Ranger: 1.756
- Mitsubishi L200: 1.257
- Ram Rampage: 1.756
- Nissan Frontier: 1.119
This panorama reflects the Brazilian consumer's preference for robust and versatile pickup trucks, which continue to gain space in the Brazilian automotive market.
I'd love to know if you've ever owned a Fiat pickup truck or if you're thinking about getting one. Tell us in the comments section about your experience with the brand. Don't forget to turn on CPG notifications to keep up with all the latest news from the automotive world. To the next!
This is the fourth Strada I have, and I have no intention of changing the model/brand, the reasons range from safety, to its robustness, satisfactorily meeting my needs since I use it to go to the farm.
I've been paying for one for 3 years and I can't get it. What can I do to get it tomorrow?
I really want to change my car for a pick-up truck. I haven't decided yet whether to get a new Strada or a semi-new Toro. But it will happen.