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Stellantis reveals the complete design of the Fiat Titano, a new mid-range pickup truck for the Brazilian market, challenging the Toyota Hilux.
The Fiat Titano, the Italian automaker's first midsize pickup truck to be confirmed for the Brazilian market, had its design completely revealed this Wednesday (6), after a series of teasers showing just parts of the truck. The brand sent official statement to announce that the company's newest rival Toyota Hilux will reach the markets of Latin America and Africa in 2024 as a milestone in the Italian automaker's global offensive in countries in these regions.
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The revealed design of the Fiat Titano promises to win over the public passionate about medium pickup trucks, being a significant addition to the Brazilian market. With its arrival scheduled for 2024, expectations are high to see how this new rival to the Toyota Hilux will fare against the other available options. The revealed design is sure to generate even more buzz among SUV enthusiasts.
Fiat Titano: the new strong rival in the mid-size pickup market
In the busy Brazilian market, where Fiat leads both in monthly and year-to-date results, Fiat Titano will join the Strada and Toro family of pickup trucks in the future so that the brand remains at the top, perfectly integrating a multifunctional profile with cutting-edge technology and great comfort. The brand's commitment to providing personalized solutions that match local preferences, Fiat Titano adapts to the unique requirements of each market, combining technology with customer-centric design for an ideal driving experience. In this way, it joins Fiat's wide range of commercial vehicles to satisfy all consumers.
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The multifunctional profile cited by Fiat is not a strength of expression. According to the official statement brand, the Titano will have different specifications in order to better fit the region in which it is released.
Fiat Titano: the design revealed and its adaptations for the Brazilian market and Latin America
For Brazil, the idea is to focus mainly on design, technology and strength for off-road work, 'including in the agricultural scenario'. For some regions in Africa, such as Algeria, the main characteristic will be efficiency in fuel consumption.
Even after completely revealing the Titano's design, Fiat continues to remain secretive regarding the specifications of the rival Hilux pickup truck. At least for the Brazilian market, since in Algeria it has already started pre-sales with the 1.9 turbodiesel engine under the hood.
Fiat Titano: engine and expectations for launch
Here, the bets are on two possible engines: the 2.0 Multijet turbodiesel, which produces 170 hp and 38,7 kgf/m of torque, or the 2.2 turbodiesel with 200 hp and 45,9 kgf/m of torque, which is present in some vans from Stellantis brands, such as Fiat Ducato.
Source: Channel Tech
