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General Motors (GM) announces a billion-dollar investment in the manufacture of new engines, with a focus also on other sectors of the automotive industry to better serve its customers in Brazil.
General Motors (GM) announced an investment of R$5,5 billion in São Paulo, surprising the automotive industry. The amount will be allocated mainly to the development of new flex hybrid engines, updating its portfolio and modernizing all its production and operational facilities in the state. This is one of the actions in the first phase of the R$7 billion package that will be applied from 2024 to 2028, marking the period of greatest transformation for the company in Brazil.
General Motors speaks out about its new investment in the automotive industry Brazilian
According to GM's executive vice president and president of global markets, Rory Harvey, the investments that the multinational is announcing will strengthen General Motors' sustainable mobility plans in Brazil and will also help drive the company's future growth.
Brazil will be the first market to offer GM's flex hybrid technology in the world, providing Chevrolet customers with more options in systems propulsion. It is an addition to its portfolio of new combustion and electric engines.
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Shilpan Amin, GM senior vice president and president of GM International, said this investment will support the largest transformation in GM's history in Brazil. Chevrolet is part of Brazilian history, playing a fundamental role in the economy and in the lives of families for generations.
A energy efficiency and fuel economy are becoming increasingly essential for consumers in the Brazilian automotive industry. That is why General Motors is making investments with its customers for a new era, with increasingly connected and sustainable vehicles.
GM continues to study other innovations in the automotive industry
According to Santiago Chamorro, president of GM South America, the production of flex hybrid vehicles in the country strengthens the industry and reiterates its commitment to decarbonisation by adding benefits to the use of biofuel and electrification. The expectation is to start local production with two mild hybrid models, which will allow access to this new technology to a greater potential number of consumers.
It is also worth mentioning that, at the same time, GM continues to study other innovations, such as the plug-in flex hybrid that allows the vehicle to be fueled with ethanol, gasoline or electric energy. According to Chamorro, the company also has plans to expand its line of electric vehicles, starting in 2025, and its goal is to meet the most diverse demands of the automotive industry.
This first phase of the new cycle of investments in new engines coincides with the company's centenary celebrations in Brazil, which will take place in 2025. With this financial contribution, the company will completely renew its vehicle portfolio, reinforce its commitment to sustainable practices and increase the supply of zero-emission vehicles, in addition to exploring new business opportunities.
General Motors also focuses on sustainability
The focus on sustainability in these investments in the State of São Paulo goes beyond the products. In the factories, it involves the entire production process and important innovations are already underway. One of the pioneering initiatives is the technology created and patented by GM in Brazil to reduce water in the painting process.
Using metal boxes produced at the São Caetano unit, the new system performs dry filtration, eliminating the use of water in this process. This and other combined initiatives are equivalent to a reduction of approximately 4 water trucks per year. This practice is now being replicated at other GM units.
