Portuguese 
English 
Spanish 
5 min of reading 
0 comments 
The Brazilian Pet Market Is a Giant in Constant Expansion. With a Revenue That Should Surpass the Mark of R$ 77 Billion in 2024, According to Projections from the Pet Brazil Institute (IPB) and Abinpet, the Sector Is Consolidating Itself as One of the Most Resilient and Promising in the Country.
The growing humanization of pets, which are increasingly considered family members, drives the demand for high-quality products and services. However, in a scenario of high competitiveness and economic challenges, pet owners seek to balance premium care with efficient management of their budgets.
It is at this point that one of the strongest consumption trends, discount coupons, comes into play, acting as a strategic tool that, paradoxically, can reduce the cost per purchase for the consumer while benefiting the retailer.
The Power of Humanization and the Cost Challenge
The humanization of pets has led to an increase in demand for super premium pet food, vitamin supplements, specialized veterinary health services, and a wide range of wellness products. The modern pet owner is willing to invest in their pet’s quality of life, but high tax costs and inflation impact the final price.
-
With a length of 399.9 meters and a capacity for over 24,346 containers, the MSC Irina becomes the largest ship in the world and revolutionizes global maritime transport.
-
With nearly 6,000 square meters and an investment of $100 million, the building that seems to move in Las Vegas has a reflective stainless steel façade, creates optical illusions, and has become a symbol of creativity worldwide.
-
From Florianópolis to Antarctica non-stop at 60 years old: 1st Brazilian woman to sail solo makes history by facing one of the most dangerous routes on the planet.
-
A Brazilian recounted how a sudden malaise triggered the entire hospital machinery in the United States, with emergency protocols, tests to rule out a heart attack, and a bill that could reach $40,000.
Brazil stands out on the global stage, but the cost of pet products, especially pet food, is significantly high due to the tax burden, which can reach 50% of the final price, a striking contrast with other major global markets.
This scenario puts pressure on family budgets, making price a crucial differential in the buying decision. Discount coupons and promotions thus become a financial relief for the pet owner and a powerful mechanism for attraction and loyalty for businesses.
How Discount Coupons Impact Pet Consumer Behavior
The use of discount coupons in the pet sector goes far beyond simply offering a lower price. It is a multifaceted strategy that taps into consumer psychology and retailer sales dynamics.
The Psychology Behind the Discount
For the pet owner, using a coupon represents an economic victory. When getting a discount on a continuously needed product (like pet food or litter) or an essential service (like grooming), they feel they are making a smart purchase. This positive perception not only alleviates financial pressure but also reinforces loyalty to the brand or store offering the benefit. The discount, in this context, is not seen as a loss of product value but as a reward for choosing that platform or establishment.
Reduction of Weighted Average Ticket
The central theme is how coupons reduce the pet owner’s average ticket. When we talk about the “pet owner’s average ticket,” we refer to the average amount that the consumer spends per transaction or over a period. By applying a 10% coupon on a R$ 300 purchase, the final amount paid is R$ 270. In this case, the coupon reduced the amount paid by the pet owner in the transaction, easing their financial burden, which is the most relevant metric for them.
- Opportunity Purchase: The coupon can encourage the purchase of higher-value items or in larger quantities (the bulk buying of large pet food bags, for example), but with a lower unit cost.
- Purchase Frequency: By reducing the perceived value of the transaction, the coupon can encourage the pet owner to return to the store or platform more quickly or more frequently, diluting the financial impact.
Sales Strategies: Using Coupons for Mutual Benefit
Although the coupon reduces the purchase value for the pet owner, it proves to be a brilliant tactic for the retailer, aiding in revenue growth and inventory management, even if the nominal average ticket (without the discount) does not increase.
Increasing Volume and Combating Competition
In a market with high price sensitivity, the coupon becomes a decisive differentiator.
- Acceleration of Sales: The coupon with an expiration date creates a sense of urgency, leading the pet owner to make the purchase immediately instead of postponing.
- Acquisition of New Customers: On e-commerce platforms and marketplaces, a first purchase code is the perfect bait to divert the customer from the competition, leading them to try the service and product portfolio.
- Inventory Liquidity: Discounts targeted at products with low inventory turnover are an effective way to release working capital and physical space in the store.
The ‘Full Cart’ Effect (Cross-Selling and Up-Selling)
One of the most effective tactics is to link the coupon to a purchase condition, stimulating an increase in the total order value. For example: “15% off on purchases over R$ 200.”
- Incentive to Reach the Limit: If the pet owner has a cart worth R$ 180, they will be motivated to add an extra item (a toy, a treat, a hygiene product) to reach the minimum value and ensure the percentage discount. This means that, although the discount is applied, the total transaction value and the quantity of products sold increase.
- Segmented Coupons: Creating specific coupons by category — 10% for hygiene products, 20% for accessories — allows the retailer to move specific sectors, diversifying the purchase of the customer who would initially only buy pet food. This diversification is vital for the financial health of the business.
Where to Find and How to Use the Discount Intelligently
The digitalization of the pet market has boosted the popularity of coupons, which are now easily found on specialized platforms and websites. Consumers are increasingly proactive in seeking savings.
Coupon Platforms: The Economic Facilitator
Websites and deal aggregators play a central role in this ecosystem, compiling discount codes from various stores and brands in the pet sector all in one place. For the pet owner, this centralization is a time-saving and money-saving advantage.
Many pet owners have already incorporated the habit of searching for discount coupons before finalizing an online purchase for pet shop items, health, and animal well-being. Tools that facilitate access to these codes, such as specialized platforms, become essential in household financial planning. For example, finding a good discount coupon can be the key to acquiring premium pet foods or accessories more affordably.
Care and Best Practices for the Owner
To maximize savings without falling into traps, the pet owner should:
- Read the Rules: Check the minimum value, eligible products, and the expiration date of the coupon.
- Compare Prices: Ensure that the final price with the discount is truly advantageous compared to other retailers.
- Focus on Necessity: Use the coupon for products that would already be purchased, avoiding impulse buys.
A Trend That Strengthens the Relationship
The trend of using coupons in the pet market is an intelligent and adaptive response to economic challenges and the high demands of pet owners. While the coupon directly acts on the reduction of cost for the consumer — which is interpreted as a decrease in their personal “average ticket” — it stimulates sales volume and loyalty on the retailer’s side. The strategy creates a win-win relationship: the pet owner can maintain quality standards for their pet more affordably, and the pet business ensures constant movement of its inventory and attracts new customers in a highly competitive and rapidly growing segment. The promotion, when well applied, is the tool that humanizes pricing, making premium care more accessible.
Seja o primeiro a reagir!