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After Years In The Market, The Renault Stepway And The Most Powerful Version Of The Oroch, With 1.3 Turbo Engine Of 170 Hp, Are No Longer Produced In Brazil, Marking A New Phase For Renault In Sao Jose Dos Pinhais.
The Brazilian automotive market is changing once again. This time, Renault announced the end of production for two notable models: the Renault Stepway and the more powerful version of the Oroch pickup, equipped with a 1.3 turbo engine. This decision marks the end of an important chapter in the automaker’s history in Brazil. But what does this mean for consumers and the market? Let’s explore.
End Of An Era For The Renault Stepway
The Renault Stepway was the only survivor of the Sandero line in Brazil, but its journey has come to an end. With an adventurous proposal, the hatch garnered a loyal following, but faced difficulties in the market. The model, which had already lost the 1.6 engine versions, remained with the 1.0 option, offered at R$ 86,990 on the table, but with discounts bringing it down to R$ 80,990.
Despite efforts to keep the model updated, such as the inclusion of mandatory stability and traction controls, 2024 was a challenging year. With only 4,633 units sold, the Stepway failed to sustain its relevance in an increasingly competitive market.
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Goodbye To The Oroch Outsider With 1.3 Turbo Engine
Another model ceasing production is the Renault Oroch Outsider, which stood out as the top-of-the-line version of the pickup. Equipped with a 1.3 turbo engine producing 170 hp and a CVT automatic transmission, the model delivered power and performance. With a base price of R$ 156,970, it targeted a specific audience, but its sales did not justify its continuation.
It is worth noting that the end of the Oroch Outsider does not mean the complete closure of the Oroch line. The Pro, Intense, and Iconic versions continue in production, equipped with the 1.6 16V engine of 120 hp and a five-speed manual transmission. These models keep the pickup accessible and competitive for the market.
Impact On The Brazilian Automotive Market
With the departure of the Renault Stepway, consumers looking for an adventurous hatch at a more affordable price lose an important option. Meanwhile, the farewell to the Oroch Outsider reduces alternatives for those seeking a compact pickup with more robust performance.
However, the competition is attentive. Models from other brands, such as Fiat Toro and Volkswagen Saveiro, continue to fill the space left by Renault, increasing the competition for consumers in the segment.
Future Of Renault In Brazil
Renault is expected to focus on new models and technologies to adapt to the demands of the Brazilian market. The increase in the offer of hybrid and electric cars could be one of the strategies to attract new consumers.
It is speculated that the automaker may bring new offerings to the compact SUV segment, leveraging the success of models like the Duster. This transition may be essential to maintain relevance in the market.
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