Volkswagen Shakes Up The Market With Aggressive Promotion: 20 Thousand Reais Off The New Saveiro And Eliminates Taxes On Some Models

Escrito por Bruno Teles

Publicado em 10/07/2025 às 23:20

Volkswagen Anuncia Novos Preços Após IPI Verde; Descontos Passam de R$ 20 Mil

45 pessoas reagiram a isso.

Powered By The New Sustainable Car Program, Volkswagen Was One Of The First To Reduce The Prices Of Its Models, With The Saveiro Having A Discount Of More Than R$ 20 Thousand.

Volkswagen announced on Thursday, July 10, 2025, a new price list for several of its models, including popular cars like the Polo and the Saveiro pickup. The measure is a direct response to the approval of the Sustainable Car program by the Federal Government, which eliminated or reduced the Industrial Products Tax (IPI) for more efficient vehicles.

According to an article published by the portal g1, the discounts are significant, and in the case of the Saveiro, exceed the mark of R$ 20 thousand. The German automaker also announced special conditions to attract consumers, in a move that is expected to boost the automotive market.

What Is The “Sustainable Car” Program Of The Federal Government?

The Sustainable Car program is part of a larger initiative, Green Mobility and Innovation (Mover), which aims to stimulate the production and development of more efficient and less polluting cars in Brazil.

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The decree, signed by the Ministry of Industry, Development, Trade and Services, establishes an exemption or reduction of the IPI for models that meet the program’s criteria. The new rule started to apply from Friday, July 11, 2025.

The Quick Response From Volkswagen: Immediate Discounts And Special Offers

Volkswagen Cuts The Price Of The Saveiro By More Than R$ 20 Thousand And Eliminates Taxes On Some Models In Response To The Government's New Program — **Polo Highline:** From R$ 131,650 To **R$ 120,240** (Reduction Of R$ 11,410)

Volkswagen was one of the first automakers to respond to the new measure. In a statement, the president and CEO of Volkswagen do Brasil, Ciro Possobom, stated that the company decided to immediately pass on the tax reduction to consumers.

In addition to price cuts, the automaker announced a special offer for eligible models, guaranteeing a “double IPI discount” and financing with “Zero Rate”.

See The Price List: How Much Cheaper Is Each Volkswagen Car?

The new pricing policy from Volkswagen resulted in significant reductions. Check out how the prices of some of the main models have changed:

Saveiro Robust CS (Single Cab): From R$ 109,490 To R$ 88,687 (Reduction Of R$ 20,803)
Polo Highline: From R$ 131,650 To R$ 120,240 (Reduction Of R$ 11,410)
Virtus Highline: From R$ 155,490 To R$ 144,080 (Reduction Of R$ 11,410)
New T‑Cross 200 TSI: From R$ 154,990 To R$ 144,854 (Reduction Of R$ 10,136)
New Nivus Highline: From R$ 163,290 To R$ 146,490 (Reduction Of R$ 16,800)

The Return Of The Polo TSI Manual: A Strategy For The Program

To make the most of the benefits of the new program, Volkswagen announced a new addition to its lineup. The company will resume production of the Polo TSI with Manual Transmission with five gears.

Equipped with a 1.0 turbo engine with 116 hp, this new version is designed to be more competitively priced and fit within the criteria of the Sustainable Car program, expanding options for consumers.

The Impact On Consumers And The Automotive Market

The government’s initiative and the quick response from automakers like Volkswagen have the potential to invigorate the new car market in Brazil. With price reductions, the expectation is that more consumers will have access to a brand-new car.

The measure also encourages the industry to invest in more efficient vehicles, aligning Brazil with a global trend of sustainability in the automotive sector.

What Did You Think Of The New Prices From Volkswagen? Is The Reduction Enough To Get You Excited About Buying A New Car? Leave Your Opinion In The Comments.

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Alex Basílio

#148631

16/07/2025 18:34

ENGANAÇÃO PURA KKKKKK CARROS RUINS E CAROS UM POLO 130 MIL É TIRAR SARO DA NOSSA CARA.

Responder

Miguel

#148514

15/07/2025 23:47

É um piada esses preços. Kkkkk
Carroças à preços de carro de luxos.
Vale mais a pena comprar um carro chinês com muita mas muita tecnologia.
Brasil sempre enrolando o Brasileiro. Kkkkkk

-1

Responder

Claudia

#148371

15/07/2025 08:52

Pouca redução quem tem 100 mil para comprar um carro tem 10 a 20 mil a mais .

-1

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Volkswagen Shakes Up The Market With Aggressive Promotion: 20 Thousand Reais Off The New Saveiro And Eliminates Taxes On Some Models

Powered By The New Sustainable Car Program, Volkswagen Was One Of The First To Reduce The Prices Of Its Models, With The Saveiro Having A Discount Of More Than R$ 20 Thousand.

What Is The “Sustainable Car” Program Of The Federal Government?

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

The Quick Response From Volkswagen: Immediate Discounts And Special Offers

See The Price List: How Much Cheaper Is Each Volkswagen Car?

The Return Of The Polo TSI Manual: A Strategy For The Program

The Impact On Consumers And The Automotive Market

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Volkswagen Shakes Up The Market With Aggressive Promotion: 20 Thousand Reais Off The New Saveiro And Eliminates Taxes On Some Models

Powered By The New Sustainable Car Program, Volkswagen Was One Of The First To Reduce The Prices Of Its Models, With The Saveiro Having A Discount Of More Than R$ 20 Thousand.

What Is The “Sustainable Car” Program Of The Federal Government?

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

The Quick Response From Volkswagen: Immediate Discounts And Special Offers

See The Price List: How Much Cheaper Is Each Volkswagen Car?

The Return Of The Polo TSI Manual: A Strategy For The Program

The Impact On Consumers And The Automotive Market

China has been trying for 13 years to build a railway in the Gobi Desert to reach Mongolia, and there are still 20 kilometers left that no one can finish due to a problem that seems impossible to solve.

For 45 years, Spain and Morocco have been trying to connect Europe to Africa through a project of just 14 kilometers in the Strait of Gibraltar, and an active tectonic fault on the seabed continues to make the project nearly impossible.

At just 14 years old, a boy creates a system without energy, using steel pipes buried in the ground, that irrigates seedlings with moisture from the air, to combat the water scarcity threatening reforestation in northern China.

Where there was only sand and wind at 40 degrees, China built a megacity of 500,000 inhabitants with farms, wineries, and universities in the middle of the desert using melted glacier water from hundreds of kilometers away.

A traffic police robot has started operating at a school, technology from Omoda & Jaecoo expands the use of artificial intelligence in smart cities.

Norway surprises and houses a supercomputer inside a decommissioned mine 60 meters below sea level, and the natural rock temperature eliminates almost all cooling costs.

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