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End Of Brand Loyalty At Fuel Stations Selling Gasoline And Ethanol Via Delivery Defended By ANP Promises To End Cartel, Stimulate Competition And Lower The Price Of Gasoline, Which Has Been Suffering Consecutive Increases By Petrobras.
After being approved on August 11 for the direct sale of ethanol and the end of brand loyalty at fuel stations, that is, allowing stations that display the brands of a specific distributor to sell fuels from other suppliers, as long as the consumer is informed, it is now time for the long-promised sale of gasoline and ethanol via delivery to be authorized by the National Agency for Biofuels, ANP. Together, the measures could become the ‘solution’ to contain and curb the rise in gasoline prices, and alleviate the burden on consumers.
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As a result, stations will be able to deliver regular gasoline or ethanol to households. The measure, however, comes into effect 180 days after the resolution is published in the Official Gazette.
Fuel Prices Must Be Presented To Consumers By Stations With Only Two Decimal Places
The regulation also stipulates that fuel prices must be presented to consumers by the stations with only two decimal places, instead of three.
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Furthermore, the new resolution also requires stations to display fuel prices with two decimal places on the panels and the measuring pumps of the stations (and no longer in three places, as is currently the case).
According to ANP, the approved measures have been discussed since the beginning of the truck drivers’ strike in 2018 and aim to ensure supply and increase market efficiency.
Fuel Deliveries Can Only Be Made For Delivery Of Ethanol And Gasoline
Under the regulation, fuel deliveries can only be made for the delivery of ethanol and ‘type C’ gasoline (the regular sold at gas stations). The supply must take place in the same municipality where the reseller is authorized to operate.
To offer the delivery service, a particular gas station must be in compliance with ANP’s Quality Monitoring Program.
The regulation also requires the reseller to inform at each measuring pump, “clearly and visibly, the CNPJ, the corporate name or the trade name of the supplier distributor of the respective automotive fuel.”
In the case of branded stations that sell products from other distributors, it will be necessary to display, in the identification of the fuel, the trade names of the suppliers. The distributor sector has criticized the measure, arguing that the flexibilization of brand loyalty may confuse consumers.
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