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After Halting Vehicle Production and Leaving the Country, Ford Motor Lands 450 Cars at ES Port and Will Bring 30,000 Vehicles to Brazil Produced in Overseas Factories

Written by Flavia Marinho
Published on 24/05/2021 at 09:50
Updated on 25/05/2021 at 11:31
Ford - Volkswagen - preço - produção - Fiat - Ranger - Kombi - Uno - Doblo - Siena
Desembarque de 450 carros da Ford, vindos da China em 18/05/2021
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Ford Multinational, Which Closed Its Factories in Brazil, Will Import About 30 Thousand Cars Produced in Its Factories Abroad Annually Through the Port of Vitória

After stopping vehicle production and closing its factories in Brazil, the Ford Motor Company will now import vehicles through the Port of Vitória. Last week, 450 cars were unloaded, which arrived in the state on the ship Torrens. It is estimated that approximately 30 thousand cars will arrive in Brazil, via Espírito Santo, each year.

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On Tuesday, May 18, the first vehicles from the American automaker arrived at the Port of Vitória. Previously, Ford brought its cars through Baixada Santista and Bahia.

Now, the Port Terminal of Vila Velha (ES) will be Ford’s only entry point in Brazil. According to Log-In Logística, the company responsible for the operation, the complex will receive approximately 28 thousand to 30 thousand cars from the American company annually.

The delivery was accompanied by Governor Renato Casagrande, who also visited the new vehicle storage and handling yard operated by LogIN TVV within the Port of Vitória.

“We came to monitor and celebrate the importance of importing Ford vehicles in Espírito Santo. There will be about 30 thousand vehicles per year, imported here by the state, adding to other brands that are already imported here. This strengthens the economy of Espírito Santo, Vila Velha, and Cariacica. The more capacity to invest, the more capacity to create opportunities for the people of Espírito Santo,” he highlighted.

Unloading of 450 vehicles from Ford, coming from China, at an event last Tuesday (18), symbolizes the beginning of the importation of 30 thousand cars from the brand through the Port of Vitória this year.

Ford Chooses the Port of Vitória Complex Due to Better Logistics and Tax Issues

The automaker Ford chose the Port of Vitória complex due to better distribution logistics and tax issues. The state of Espírito Santo is a well-known entry point explored by major automobile manufacturers.

The first batch unloaded at the port comprised 451 units of the Territory. Additionally, the complex is expected to receive more than 20 thousand units of the Ranger, which is imported from Argentina.

Excluded from the projected 30 thousand cars is the Transit van, which will be imported from Uruguay; however, it is expected to enter Brazil via road.

The port will also handle crossover models, which come from China, as well as Mustang models produced in the USA, and the Bronco Sport, which is manufactured in Mexico. This quartet will place Ford in tenth place in the sales ranking of brands in the national market, based on 2020 figures.

Caoa Chery sold just over 20 thousand units last year, and if it does not exceed this volume, it will not be able to displace Ford from the Top 10 brands. Last year alone, the automaker sold 139,255 vehicles.

With imports, Ford will focus on smaller sales, a lean operation, and higher value-added products.

In a Move Contrary to Ford’s, Volkswagen, the World’s Largest Vehicle Manufacturer, Invests in Production and a Factory in SP

In a move contrary to Ford’s, Pablo di Si, CEO of the multinational Volkswagen in Latin America, announced in an interview with Reuters on the 7th, the commitment to launch a new investment cycle in Brazil. According to the executive, details of the investment will be disclosed at the end of the year by the Global CEO of the Group, Herbert Diess.

According to Pablo di Si, “we defined the investment and have already stopped production at our factory in Taubaté to prepare the new platform.” The executive did not provide details of the products, but it is known that one of them is the Polo Track, the brand’s new entry-level model in Brazil.

The Taubaté factory currently produces two compact cars, the Sedan Voyage and the hatchback Gol.

So far this year, Volkswagen has become the best-selling brand in Brazil, replacing General Motors Co (GM.N) after many years, as part of the production of GM in Brazil was more hindered than that of Volkswagen by a global chip shortage.

Just Like the Iconic Volkswagen Kombi, New Legislation Will Make the Uno, Doblo, and Grand Siena by Fiat Disappear This Year

According to journalist Fernando Calmon, who is a columnist for the AutoPapo Portal, the multinational Fiat will have to cease production of the Uno, Doblo, and Grand Siena. This is because starting in January 2022, a new phase of Proconve, L-7, will come into effect, and the three models from the Italian automaker will disappear due to the new environmental emission requirements, just as it happened in 2014 with the iconic Volkswagen Kombi due to the requirement for airbags and ABS brakes.

According to Calmon, Fiat’s factory does not believe it is worthwhile to invest in new tanks and fuel systems in these cars to meet the new evaporation limits from gasoline and ethanol tanks.

Flavia Marinho

Flavia Marinho é Engenheira pós-graduada, com vasta experiência na indústria de construção naval onshore e offshore. Nos últimos anos, tem se dedicado a escrever artigos para sites de notícias nas áreas militar, segurança, indústria, petróleo e gás, energia, construção naval, geopolítica, empregos e cursos. Entre em contato com flaviacamil@gmail.com ou WhatsApp +55 21 973996379 para correções, sugestão de pauta, divulgação de vagas de emprego ou proposta de publicidade em nosso portal.

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