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After Partnership Signed with the Postal Service, Purchases Made on SHEIN Should Be Released Automatically at Customs, Without Being Stuck for Days in Curitiba.
SHEIN, a giant in online fashion retail, recently sealed a partnership with the Postal Service, joining the “Remittance Compliant” program, a government initiative that promises to change the e-commerce landscape in Brazil. Let’s understand how this association may affect consumers’ shopping experience.
SHEIN and Postal Service Close Partnership and Purchases Should Be Delivered More Quickly
SHEIN has taken a bold step and demonstrated, once again, its commitment to innovation. According to information from Valor Econômico, the company has finalized the agreement with the Postal Service, agreeing to the conditions of the “Remittance Compliant” program and filing the request for adherence with the Federal Revenue Service.
SHEIN has highlighted its commitment to the compliance of the new plan, stating that it will continue to work to strengthen the e-commerce sector in Brazil and ensure the rights of Brazilian consumers. With the adhesion process underway, the company’s certification can be issued quickly, allowing SHEIN to operate according to the rules of the new program.
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Understanding How the Remittance Compliant Program Works
The “Remittance Compliant” program is an action by the Federal Government that brings a new perspective to electronic commerce, granting exemption from Import Tax for orders up to US$ 50.
This exemption was previously available only for shipments made by individuals. However, adherence to the program also brings the charge of state tax, ICMS, set at 17%.
It is important to highlight that companies’ participation in the program is not mandatory. E-commerce businesses that decide not to join the “Remittance Compliant” will continue to be subject to normal taxation. In this scenario, the changes may reflect in product prices, as companies that opt for adherence will have greater control over the application of ICMS.
Impacts for Consumers from the Partnership Between SHEIN and the Postal Service
With the partnership between SHEIN and the Postal Service, the consumer experience can be significantly altered. According to the rules of the “Remittance Compliant”, in addition to tax exemptions, the purchase of the product should already include the corresponding taxes in the billed amount, offering more transparency for the customer.
Adhering to the program will also streamline delivery logistics, as products will no longer need to be held in Curitiba for evaluation by the Federal Revenue Service. This will result in faster and more efficient deliveries, optimizing the final consumer’s experience.
With this partnership between SHEIN and the Postal Service, we can expect an evolution in the e-commerce market, with more transparency, efficiency, and customer satisfaction. It is an important step towards modernizing and strengthening electronic commerce in Brazil.
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