Brazilian Drink Gains Popularity in China

Written by Fabio Lucas Carvalho

Published on 28/12/2025 at 00:18

Updated on 28/12/2025 at 00:19

Bebida – Aurora exporta 1,014 milhão de litros, cresce 17%, lidera vendas na China e avança em África, Mercosul e novos mercados europeus.

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With 1.014 Million Liters Exported Between January and September, Vinícola Aurora Expanded International Presence, Consolidated China as Main Destination, Diversified Markets in Africa and Mercosur, and Initiated Strategic Negotiations in Europe

Vinícola Aurora, from Bento Gonçalves (RS), exported 1.014 million liters of beverages between January and September, a growth of 17% compared to 2024, driven by product adaptations, the leadership of China as a destination, and the operational resumption of the cooperative. Report information from Folha de São Paulo.

Export Performance and China’s Leadership

Of the total volume exported, 23.7% had China as the main destination, a result of adjustments made by the cooperative to meet local preferences, particularly for carbonated beverages and products aligned with the demand for low-alcohol options.

Carbonated juices led sales to the Chinese market, especially rosé juice, developed specifically for this audience after the company identified opportunities related to the consumption of lighter and more enjoyable beverages.

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Secondary Destinations and Regional Strategy

After China, Paraguay accounted for 16.6% of external sales, followed by Ghana, with 13.2%, Uruguay, with 10.5%, and the United States, with 9.5%, reflecting the search for expansion in Africa and Mercosur.

Among all the cooperative’s products, grape juice accounted for 52% of exports, while wines represented 41%, showing the growing weight of non-alcoholic beverages in the international commercial strategy.

Context of Resumption and Operational Adjustments

The increase in exports occurs during the recovery of the largest wine cooperative in the country, after two turbulent years marked by crop failure and reputational impacts that affected the company’s image in Brazil and abroad.

According to management, part of the recent performance is due to active listening to the market and the improvement of packaging, aligning beverage development with the search for healthy options, with lower alcohol content and benefits perceived by the consumer.

New European Markets and Global Opportunities

The cooperative also began approaching European markets, such as Serbia, following a partnership established during the ProWine fair in São Paulo at the end of October, as well as expanding negotiations with Slovakia and France.

The event also revealed new opportunities on the African continent and interest from professionals in Russia and China in de-alcoholized products and the grape juice line in Tetra Pak, which is beginning to gain international traction.

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Brazilian Drink Gains Popularity in China

With 1.014 Million Liters Exported Between January and September, Vinícola Aurora Expanded International Presence, Consolidated China as Main Destination, Diversified Markets in Africa and Mercosur, and Initiated Strategic Negotiations in Europe

Export Performance and China’s Leadership

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Secondary Destinations and Regional Strategy

Context of Resumption and Operational Adjustments

New European Markets and Global Opportunities

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Brazilian Drink Gains Popularity in China

With 1.014 Million Liters Exported Between January and September, Vinícola Aurora Expanded International Presence, Consolidated China as Main Destination, Diversified Markets in Africa and Mercosur, and Initiated Strategic Negotiations in Europe

Export Performance and China’s Leadership

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Secondary Destinations and Regional Strategy

Context of Resumption and Operational Adjustments

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Where there was only sand and wind at 40 degrees, China built a megacity of 500,000 inhabitants with farms, wineries, and universities in the middle of the desert using melted glacier water from hundreds of kilometers away.

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