With A Funding of R$ 54.4 Million, Piracanjuba Modernizes Factory in Santa Catarina and Expands Processing to 711 Million Liters of Milk

Written by Fabio Lucas Carvalho

Published on 29/09/2025 at 20:45

Updated on 29/09/2025 at 21:54

Piracanjuba investe R$ 54,4 milhões em Maravilha (SC) para modernizar fábrica, ampliar produção de leite e elevar faturamento em 55%.

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Piracanjuba Expands Unit in Maravilha (SC) with Investment of R$ 54.4 Million, Modernizes Processes, and Foresees a 55% Increase in Annual Revenue.

Laticínios Bela Vista, owner of the Piracanjuba brand, announced an investment of R$ 54.4 million to expand and modernize its production unit in Maravilha, in the West of Santa Catarina.

The factory focuses on the production of milk and dairy products, such as condensed milk, cream, powdered milk, and dairy drinks. The aim of the investment is to improve processes, increase efficiency, and update production facilities, ensuring advancements in competitiveness.

State Program Boosts Expansion

The investment is part of the Santa Catarina State Company Development Program (Prodec), by the Government of Santa Catarina, through the State Secretariat of Industry, Commerce and Services (Sicos) and the Secretary of the Treasury (SEF).

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Incentive Strengthens the Santa Catarina Industry

“The Prodec is an important economic tool to boost the company’s investments in Santa Catarina. By offering tax incentives, such as the deferral of ICMS, the Program stimulates the expansion of industrial enterprises, generating jobs and income,” said Marcelo Martins, Director of Institutional and Government Relations at Piracanjuba.

Meanwhile, the Secretary of Sicos, Silvio Dreveck, highlighted that tax benefits are essential for competitiveness. “The industrial sector is the engine of the economy of Santa Catarina. By granting incentives, we ensure, above all, competitiveness and modernization of our industry. Since 2023, under the leadership of Governor Jorginho Mello, programs such as Prodec and Pró-Emprego, for example, have already secured over R$ 28 billion in private investments for Santa Catarina,” he emphasized.

In 2025, Piracanjuba will celebrate 70 years, reaching a portfolio with over 200 items and projecting a revenue of up to R$ 12 billion in the year.

The company has manufacturing plants in Bela Vista de Goiás (GO), Governador Valadares (MG), Maravilha (SC), Nossa Senhora da Glória (SE), Sulina (PR), Araraquara (SP), Três Rios (RJ), and Carazinho (RS).

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With A Funding of R$ 54.4 Million, Piracanjuba Modernizes Factory in Santa Catarina and Expands Processing to 711 Million Liters of Milk

Piracanjuba Expands Unit in Maravilha (SC) with Investment of R$ 54.4 Million, Modernizes Processes, and Foresees a 55% Increase in Annual Revenue.

State Program Boosts Expansion

Incentive Strengthens the Santa Catarina Industry

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With A Funding of R$ 54.4 Million, Piracanjuba Modernizes Factory in Santa Catarina and Expands Processing to 711 Million Liters of Milk

Piracanjuba Expands Unit in Maravilha (SC) with Investment of R$ 54.4 Million, Modernizes Processes, and Foresees a 55% Increase in Annual Revenue.

State Program Boosts Expansion

Incentive Strengthens the Santa Catarina Industry

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Spain surprises the world by erecting 62 artificial dunes, mixing sand with natural remains of posidonia, and causing the structure to lose only 1.4% of its volume in 1 year.

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