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Sorocaba, From the Duo with Fernando, Transforms Passion for Horses into a Million-Dollar Empire by Investing in Genetics, Auctions, and Quarter Horse Breeding
Sorocaba’s career has gone beyond the stages. A musical partner of Fernando, the singer decided to invest in a completely different yet equally lucrative segment: the elite horse market. Owner of farms in Jaguariúna, in the state of São Paulo, he organizes auctions that involve impressive figures — just in 2024, sales totaled over R$ 35 million.
Consolidated Business and Cutting-Edge Genetics
Recognized for his entrepreneurial vision, Sorocaba has become a respected name in agribusiness as well. His focus is the Quarter Horse breed, considered one of the most valuable in the world.
Haras Rancho das Américas, managed by the singer, has become a reference in horse breeding and reproduction, combining family tradition and cutting-edge technology.
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In addition, the artist transformed one of his properties into a specialized genetic center. “The ranch is aimed at breeding, regardless of the breed, but the highlight is the Quarter Horse,” the singer stated in an interview with journalist André Piunti.
This strategy has broadened the recognition of the stud farm and consolidated Sorocaba as one of the main investors in the sector.
Elite Horses: Remarkable Results and Million-Dollar Auctions
The ranch houses various breeds, such as Arabs, Mangalarga, and Lusitano. Still, the Quarter Horse draws the attention and revenue.
According to data from the Ministry of Agriculture and Livestock (Mapa), Brazil had, in 2022, a herd of 648,452 registered horses of this breed — a reflection of the growth of this niche.
In partnership with Criar Leilões, led by Daniel Roberto, the singer sold 43 animals in a single event, raising R$ 1.850 million.
The average was R$ 43 thousand per horse. Although Sorocaba has been active in this market since 2018, the total value of his profits has not yet been disclosed.
Imported Horse and Valuable Coverings
Even with a busy concert schedule, the country singer remains dedicated to the animals. To start the stud farm, he imported the stallion Chico Whiz, also of the Quarter Horse breed, from the United States to Brazil.
The transportation of the animal cost about US$ 10 thousand, equivalent to R$ 53 thousand.
The bet paid off. The horse has already accumulated US$ 80 thousand in prizes — approximately R$ 425 thousand. The semen from Chico Whiz can cost R$ 2 thousand per dose, while each covering is negotiated for amounts close to R$ 10 thousand.
With information from Correio do Estado.
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