Singer Sorocaba Turns His Passion for Elite Horses Into a Million-Dollar Business, Generating Over R$ 35 Million in Profit as Lucrative as Music

Written by Romário Pereira de Carvalho

Published on 05/10/2025 at 13:24

Updated on 05/10/2025 at 13:29

Imagem: Reprodução Instagram / @Sorocaba

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Sorocaba, From the Duo with Fernando, Transforms Passion for Horses into a Million-Dollar Empire by Investing in Genetics, Auctions, and Quarter Horse Breeding

Sorocaba’s career has gone beyond the stages. A musical partner of Fernando, the singer decided to invest in a completely different yet equally lucrative segment: the elite horse market. Owner of farms in Jaguariúna, in the state of São Paulo, he organizes auctions that involve impressive figures — just in 2024, sales totaled over R$ 35 million.

Consolidated Business and Cutting-Edge Genetics

Recognized for his entrepreneurial vision, Sorocaba has become a respected name in agribusiness as well. His focus is the Quarter Horse breed, considered one of the most valuable in the world.

Haras Rancho das Américas, managed by the singer, has become a reference in horse breeding and reproduction, combining family tradition and cutting-edge technology.

ARTICLE CONTINUES BELOW

Elite Horses: Remarkable Results and Million-Dollar Auctions

The ranch houses various breeds, such as Arabs, Mangalarga, and Lusitano. Still, the Quarter Horse draws the attention and revenue.

According to data from the Ministry of Agriculture and Livestock (Mapa), Brazil had, in 2022, a herd of 648,452 registered horses of this breed — a reflection of the growth of this niche.

In partnership with Criar Leilões, led by Daniel Roberto, the singer sold 43 animals in a single event, raising R$ 1.850 million.

The average was R$ 43 thousand per horse. Although Sorocaba has been active in this market since 2018, the total value of his profits has not yet been disclosed.

Imported Horse and Valuable Coverings

Even with a busy concert schedule, the country singer remains dedicated to the animals. To start the stud farm, he imported the stallion Chico Whiz, also of the Quarter Horse breed, from the United States to Brazil.

The transportation of the animal cost about US$ 10 thousand, equivalent to R$ 53 thousand.

The bet paid off. The horse has already accumulated US$ 80 thousand in prizes — approximately R$ 425 thousand. The semen from Chico Whiz can cost R$ 2 thousand per dose, while each covering is negotiated for amounts close to R$ 10 thousand.

With information from Correio do Estado.

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Singer Sorocaba Turns His Passion for Elite Horses Into a Million-Dollar Business, Generating Over R$ 35 Million in Profit as Lucrative as Music

Sorocaba, From the Duo with Fernando, Transforms Passion for Horses into a Million-Dollar Empire by Investing in Genetics, Auctions, and Quarter Horse Breeding

Consolidated Business and Cutting-Edge Genetics

Elite Horses: Remarkable Results and Million-Dollar Auctions

Imported Horse and Valuable Coverings

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Singer Sorocaba Turns His Passion for Elite Horses Into a Million-Dollar Business, Generating Over R$ 35 Million in Profit as Lucrative as Music

Sorocaba, From the Duo with Fernando, Transforms Passion for Horses into a Million-Dollar Empire by Investing in Genetics, Auctions, and Quarter Horse Breeding

Consolidated Business and Cutting-Edge Genetics

Elite Horses: Remarkable Results and Million-Dollar Auctions

Imported Horse and Valuable Coverings

Brazil will harvest a record crop of up to 357 million tons of grains, but it does not have the capacity to store a large part of it. The storage deficit has reached the highest level in history and is equivalent to almost the entire production of Argentina.

Four times faster than the Concorde, capable of taking passengers from New York to London in less than an hour at Mach 5.5, and with an engine that switches from turbojet to ramjet mid-flight at Mach 3.5, the Hermeus Quarterhorse went from paper to its first flight in just 19 months.

SpaceX will dock a $843 million vehicle to the International Space Station to push a nearly 420-ton laboratory against the atmosphere and make the debris fall in a controlled manner into the ocean.

China opens the world’s first school where more than 100 humanoid robots from different brands will study together, each movement will be repeated up to 600 times a day and the data will feed a collective brain that will teach all the robots of the future.

Cambodia has started digging a nearly 180-kilometer canal to connect the Mekong River directly to the sea and reduce its dependence on the ports of neighboring Vietnam.

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