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Marisa Wants to Transition Its Energy Matrix to Renewable Energy and Reach 75% by 2023
The large fashion retail chain Marisa recently formed a partnership with sustainability giant Raízen to change the energy matrix of its retail operations. The company aims to provide clean energy to 35 stores and a distribution center, all located in 7 states across Brazil. Thus, Marisa aims to achieve 75% of its supply coming from renewable energy by 2023.
The company’s progress in recent years is remarkable, and it has already achieved the mark of 61% of all its spaces in the country supplied with clean energy. This includes stores, offices, and distribution centers. However, the company feels it needs to do more and has closed this partnership. Understand how the next steps will unfold.
Learn More About Biogas Production, a Type of Renewable Energy, by Raízen in the Video Below.
With This Partnership, Marisa Will Avoid Releasing 764 Tons of Carbon into the Atmosphere Each Year
The 35 stores and the distribution center that will receive renewable energy for supply are located in the states of Santa Catarina, Rio de Janeiro, São Paulo, Ceará, Paraná, Federal District, and Rio Grande do Sul. In Minas Gerais, there are already 5 Marisa retail units that are supplied with clean energy and will join these new stores in favor of sustainability.
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“Marisa has been increasingly advancing in the use of energy from renewable sources. In 2021, 61% of our spaces, such as stores, distribution centers, and offices, began to be supplied with clean energy. That is why we are very pleased with this partnership with Raízen, which is very important for the expansion of this initiative and signifies our commitment to reducing environmental impact.”
Erika Petri, HR and Sustainability Director at Marisa (2022).
It is worth noting that Raízen is capable of providing the Renewable Energy Certificate (I-REC) for the Marisa units that adopt the new energy matrix. In this way, the retail giant can be recognized globally for its sustainability initiative.
“In addition to the environmental benefits of adopting renewable sources for energy generation, our solutions reduce costs for our partners and clients. In this partnership with Marisa, we use the sun, sugarcane waste, and other clean sources of energy, with all the energy supplied being certified by the I-REC Standard, ensuring its clean, renewable origin that meets the highest standards of energy sustainability.”
Frederico Saliba, Vice President of Energy and Renewables at Raízen (2022)
Partnership Will Open a New Perspective in the Retail Sector, Stimulating Competitors
The constant pursuit of environmental responsibility is something increasingly demanded by consumers, who have become more favorably inclined toward sustainability in recent years. Thus, companies across all sectors have felt obliged to fulfill their roles in reducing environmental damage.
In the retail sector, this trend is growing, and Marisa presents a new perspective on renewable energy for competitors. The trend is that industry players will also seek to change their energy matrix to meet market demand and not fall behind this initiative taken by Marisa.
Raízen also raises its national profile by showcasing its diverse functions and capacity to serve various markets. Thus, the partnership only brings benefits for sustainability and environmental responsibility and points to an even more promising future in the national retail scenario.
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