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Energisa Aims to Develop Ecosystem Favorable to Technology Application and Growth of Smart Ventures in Minas Gerais
On Wednesday (27), the Energisa Group launched Rio Pomba Valley, a project aimed at combining new digital technologies with the audiovisual creation talent in the Zona da Mata region of Minas Gerais, in order to create a favorable environment for the expansion of innovative businesses that are also integrated with the local reality.
The initiative begins with the offering of professional qualifications with market skills, aimed at fostering an innovation and entrepreneurship environment in the region, which will serve as a catalyst for the emergence of a technology hub in the area.
Its inauguration will feature Ricardo Botelho – CEO of Energisa – and representatives from the National Confederation of Industry (CNI), with participation from the Federation of Industries of the State of Minas Gerais (FIEMG) and the National Service for Industrial Training (Senai).
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Energisa Project Will Offer Vocational Technology Course Based in Cataguases, Minas Gerais
On May 3rd, the first action of the Rio Pomba Valley will take place, which will consist of the start of enrollment for the course in Information Technology. From the applicants, 40 individuals aged between 18 and 49 will be selected for classes in collaboration with SESI Nacional, FIEMG, and SENAI. The training course is expected to start in June, and the educational model will be hybrid (online and in-person). Energisa is set to cover 90% of the course cost, meaning candidates will only need to pay the remaining 10%. In total, the investment to be made by the students is R$ 400, an amount that can be divided into installments.
The inauguration of Rio Pomba Valley aligns with Digitalization, which is one of the 4Ds of Energisa. This concept relates to the pillars of the company in business and also includes Diversification, Decentralization, and Decarbonization.
Additionally, the Zona da Mata region in Minas Gerais was chosen by the Energisa Group for factors that include future vision and the company’s century-long history. The municipality of Cataguases – Minas Gerais is part of this region and has evolved alongside Energisa, which is regarded as the largest private company in the electricity sector in Brazil and has 117 years of history. Thus, after more than a hundred years, the Energisa Group is leveraging its innovation strategy to ensure the continuity of development and improvement in this region.
CEO of the Group Highlights the Importance of the Project in Creating an Innovative Ecosystem and Generating Jobs and Opportunities
According to Ricardo Botelho, the establishment of Rio Pomba Valley is just the first step, with ideals centered around education and expanded opportunities, aimed at fostering a creative and innovative environment focused on technology in the Zona da Mata region of Minas Gerais. He further stated that the initiative was born to meet a demand that is technology-based, taking advantage of an environment with universities, vocational training institutions, and a strong history of entrepreneurship and creation.
The project operates in four spheres of great importance to Energisa: education through a creative and innovative environment; associations with public and private institutions to strengthen the program; creation of a favorable ecosystem for the development of small and medium entrepreneurs; and the community, fostering collaboration and joint action among companies, universities, and startups.
To Learn More, Watch the TV Alterosa Report on the Rio Pomba Valley Project:
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