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Ford Fiesta Resurrects After 4 Decades and 18 Million Sales to Dethrone Rivals

Written by Valdemar Medeiros
Published on 02/03/2024 at 09:33
Ford Fiesta ressuscita após 4 décadas e 18 milhões de vendas para a alegria dos motoristas
Foto: DAll-e
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New Ford Fiesta Set to Go from Paper to Streets. A New Small Car from Ford May Emerge After a Partnership with Volkswagen, check out the details!

Without a doubt, Ford is one of the largest automakers in the current automotive market. Therefore, the company announced the triumphant return of a classic model. With a comeback after 4 decades and 1.8 million sales, the public will witness the return of a new Ford Fiesta that leaves many drivers excited; check out the details of this new iconic car.

New Ford Fiesta Will Be Produced in Partnership with Volkswagen

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According to the data released, an electric version of the new Ford Fiesta may soon hit the market. According to Ford Europe’s car chief, Martin Sander, the company is considering a collaboration with Volkswagen for a new ultra-compact Ford car based on the new ID.2all.

According to Martin Sander, Ford Europe’s car chief, to Automotive News Europe, the brand has a very constructive and positive cooperation with Volkswagen and is possibly exploring opportunities to take it to the next level. Nothing has been decided yet, but the arrival of a new Ford car cannot be ruled out.

Rumors also confirm that, despite the high expectations, nothing has been decided yet, but given the good relationship between the manufacturers in Europe, opportunities may arise and will not be dismissed. Thus, it was also explained at the time that smaller vehicles do not offer the margins that the automaker hopes to achieve abroad in its electrified revival.

According to the executive, smaller vehicles have a lower margin. There is no scale from the Volkswagen Group or Stellantis in Europe, and small vehicles like the Ford Fiesta are not the core of Ford Motor Company.

Ford Invests US$ 2 Billion in Its Factory

The topic of a new Ford car arose after the brand ended the production of its compact car at the Cologne, Germany, factory a few years ago. The complex received a US$ 2 billion investment for conversion into a production hub for electric vehicles based on VW’s MEB platform for Europe.

There, the first EV to be manufactured will be the new Ford vehicle called Electric Explorer, which will arrive later this year. According to Ford CEO, Jim Farley, the brand is now focusing on developing smaller entry-level electric cars, specifically targeting competition with Chinese brands like BYD and Tesla.

However, in addition to the new Ford Fiesta, no details were mentioned about possible entry-level electric cars from the American brand. Among the potential solutions are the expansion of the partnership with Volkswagen or even a partnership with a Chinese automaker. In February, the brand also revealed that it was working on the confidential development of a platform for affordable electric cars after two years of work. 

History of the Ford Fiesta in Brazil

For those who don’t know, Ford recently removed its last combustion-engine Ford Fiesta from its production lines in Europe.

The model, not only in Brazil but worldwide, has always been seen as a true icon. According to media data, with its launch about 40 years ago, the last unit of the Fiesta was produced on July 7 of last year.

With 47 years in production, the Ford Fiesta has sold over 18 million units worldwide. The history of this iconic compact car officially comes to an end; however, there is now a significant chance it may return as a new battery-powered Ford vehicle.

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Valdemar Medeiros

Formado em Jornalismo e Marketing, é autor de mais de 20 mil artigos que já alcançaram milhões de leitores no Brasil e no exterior. Já escreveu para marcas e veículos como 99, Natura, O Boticário, CPG – Click Petróleo e Gás, Agência Raccon e outros. Especialista em Indústria Automotiva, Tecnologia, Carreiras (empregabilidade e cursos), Economia e outros temas. Contato e sugestões de pauta: valdemarmedeiros4@gmail.com. Não aceitamos currículos!

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