Ford may launch, in the future, a tool that displays Billboard ads inside vehicles
A Ford is preparing an innovative system that promises to revolutionize the way advertisements are displayed on highways. The idea is to catch the ads that are displayed on outdoors nose roads, convert them and play directly on the vehicles entertainment system. Advertising on cars certainly has both positives and negatives.
How will it work?
In an article published by the website Interesting Engineering, Ford intends to use the various cameras that are being placed in newer cars. The idea is that they are trained so that, during their trips, they follow the ads in outdoors, leading to the system Entertainment of the vehicle.
All offer details such as phone numbers and email will be available. In addition to everything, links to purchase the products will also be available at a click of distance.
Positive and negative points
Ford's new system could help solve some of the problems billboard ads have. Most have very limited information, in which, most of the time, the price is not included. The system would help to solve this problem.
Ford's new tool can also be used in several other ways. In addition to being able to close deals with advertising agencies, ads could already be displayed on cars even before they are visible to vehicle cameras.
Imagine that you are driving past a pizzeria. Ford's tool will be able to detect its proximity and will start to display some promotion that that pizzeria in question has.
The EI did an analysis on this new Ford patent. One of the features of the tool could be to make vehicles sold at a more affordable price. Another option is for car owners to pay a monthly fee to avoid being bombarded by ads.
However, the idea may be welcome in some cases, for some specific situations. However, if it turns into a bombardment of advertisements inside vehicles, these cars will certainly be passed over, to the detriment of other competitors that do not have such functionality.
