Portuguese 
English 
Spanish 
4 min of reading 
0 comments 
Imagine being driven and being surprised by ads on the multimedia screen of your car. Ford has already patented this technology, which may soon arrive in production vehicles.
Get ready for the next big change in the automotive world, an innovation that could transform the way you drive and interact with your vehicle.
Have you ever imagined being in traffic and, between checking your GPS and controlling your playlist, being surprised by personalized ads on the car screen? This might be closer to reality than you think.
Ford, known for its technological boldness, may be about to implement a business model that goes far beyond mere car sales.
-
Less than a Tera TSI, up to 710 km of range and charging in 9 minutes: the new BYD Song Ultra expands the Chinese brand’s bet on increasingly faster, more technological, and competitively priced electric SUVs.
-
With a 1.0 engine producing 75 hp and costing less than R$ 70,000, Fiat’s car returns to the podium as the cheapest in the country; a temporary promotion for the 2026 Like version reduces the price of the Fiat Mobi.
-
With a mild hybrid system of 48 V, 176 hp and a price of R$ 175,990 in the Sahara version, the new Jeep Renegade changes mostly on the inside, improves slightly in fuel consumption, and remains almost the same car.
-
With a 293.5 cm³ engine and a range of up to 400 km with a 14.1-liter tank, the Honda CB 300F Twister 2026 has up to 24.7 hp, an initial price of R$ 25,150, and already exceeds R$ 29,000 in the Fipe Table.
According to Ford Authority, the American automaker has already developed technology that will allow the insertion of ads on the multimedia screen of its vehicles.
This feature promises to be as innovative as it is controversial, as it is based on the use of intelligent algorithms to personalize the type of advertising that passengers will see. The innovation aims to transform onboard entertainment into a new revenue stream for the company.
Artificial Intelligence and Algorithms: The Foundation of Ford’s Innovation
The use of intelligent algorithms to select ads is not new, but its application in vehicles could represent a revolution in the industry.
According to records from the United States Patent and Trademark Office, Ford has already patented this technology, which uses artificial intelligence to monitor sounds and choose the best moment to insert an ad. This way, the advertising will have a greater impact and better capture passengers’ attention.
The system will be able to show ads only after displaying crucial information, such as GPS navigation, vehicle speed, and even battery charge level.
In a way, the experience will be similar to what we have on mobile devices, where ads appear strategically after certain interactions.
The Uncertain Future of Advertising in Cars
Despite the technology being patented and ready for use, there are still no guarantees that it will be adopted in mass-production vehicles.
According to specialists, many patented technologies end up not being implemented in the market. However, the trend of paying for additional services in cars is on the rise, and Ford may be paving the way for a new era of automotive advertising.
According to Motor1, the implementation of ads could be the trade-off for offering free or discounted access to additional services in the vehicle, such as software updates or premium features.
Beyond Ford: Have Other Manufacturers Already Adopted Similar Strategies?
Ford is not alone in this race for innovation. In recent months, other manufacturers have also been experimenting with new ways to monetize their vehicles through subscription services and advertising.
According to information from September 2024, companies like Tesla and BMW are already considering the possibility of adopting similar models, whether for unlocking performance functions or displaying ads.
BMW, for example, has already started testing the use of subscriptions to unlock features like heated seats. It is possible that the automotive market is only at the beginning of a new phase, where the driving experience will be much more interactive – and commercial.
When Will We See These Changes in Brazil?
There is still no confirmation of when – or if – this Ford technology will be implemented in Brazil. The Brazilian market, which already faces regulatory challenges and an unstable economy, may take time to adopt these innovations.
However, if this global trend consolidates, it is possible that soon Brazilian drivers will also be exposed to ads while driving.
And with the increased use of artificial intelligence, it would not be surprising for these ads to be as personalized as those we see today on our smartphones.
What to Expect from the Future?
The idea of seeing ads while driving may seem strange now, but with advances in technology and the need for new business models in the automotive sector, this scenario is increasingly close to becoming a reality. What remains to be seen is how consumers will react to this new form of advertising, and whether the benefit of accessing onboard services will outweigh the inconvenience of seeing ads.
Would you be willing to see ads on your car screen in exchange for free access to features? Share your thoughts in the comments!
Seja o primeiro a reagir!