The Transport Sector Must Implement Technology with an Inclusive Perspective, Reducing Costs and Simplifying the Routine of Drivers.
The transport universe faces the challenge of integrating technology in an inclusive manner, aiming not only at cost reduction but also at simplifying the daily activities of drivers. This approach is essential to ensure that everyone has access to the necessary tools, promoting a more efficient and accessible operation. With the average age of workers in the sector increasing, it becomes crucial to invest in continuous training and adaptation of technological platforms.
Experts emphasize that technological innovations can be a game changer in this scenario, offering solutions that meet the varied needs of a changing audience. A study by the Paulista Institute of Cargo Transport (IPTC), released in 2023, points to the growing use of these innovations, requiring close attention from companies. The future of transport depends on the intelligent integration of technological systems, which must be accessible to all generations. In this way, technology not only improves efficiency but also ensures the inclusion of different worker profiles.
The Challenge of Technology in the Profession
Currently, transport companies face a significant challenge: many of their professionals are between the ages of 31 and 50, while the number of young qualified individuals in categories C, D, and E has been decreasing. With the increase in the average age in the profession, there is additional pressure due to the rapid introduction of technological innovations in the sector. Therefore, it is crucial that companies adopt an increasingly inclusive perspective to ensure that all employees feel encouraged to move forward.
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American Airlines starts selling trips as if they were flights, with check-in and baggage check at the airport, but on short routes, passengers board luxury buses connecting cities to major hubs in the U.S.
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A R$ 300 million logistics giant is taking shape in Serra with over 100,000 m² and raises a question: how can this transform e-commerce and distribution in the state?
Facilitating Adaptation to Technology
Javiera Lyon, Country Manager of SimpliRoute, emphasizes the importance of technology genuinely simplifying daily activities. ‘It is necessary to invest in training and adaptation to keep professionals engaged and aware of constant advancements’, she states. Companies must implement new technologies in a way that they simplify the routine of workers, avoiding any additional complexity that might discourage them from using the available technological platforms.
Development of Technological Solutions
In the development of solutions by SimpliRoute, the focus is on simplicity: both the app and the platform offer a clear interface, with intuitive icons that help the user understand each functionality. The navigation flow is optimized to guide the user through each step of the process. Additionally, different colors are used to highlight specific actions, such as a red button to signal delivery failures and a green one for successful operations. The app is lightweight, ensuring functionality on various mobile phone models, even on older devices.
Friendly and Inclusive Interface
Marcelo Bressiani, operations leader at a client company of SimpliRoute, explains that the system was developed to be accessible, with visualization and comprehension facilitated for any user. He highlights that some people adapt more easily than others, but SimpliRoute guarantees continuous support so that no one faces obstacles in using technology.
Personalization and Efficiency in Logistics
SimpliRoute closely monitors the use of the system, offering continuous support, so that regardless of age, everyone feels comfortable and included in the use of new technology. Since its founding in 2014, SimpliRoute has been a technology company focused on logistics. It serves over 1000 clients in 26 countries across two continents, providing customized solutions aimed at optimizing route planning, generating reductions in operational costs and increasing logistical efficiency. Its technological innovations utilize artificial intelligence and advanced algorithms for real-time monitoring, enhancing decision-making for clients of various sizes and market segments.
Source: SIMPLIROUTE Press

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