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The Advance in Travel Planning Indicates That Thousands of Brazilians Will Circulate in the United States in 2026, Pressuring the Tourism, Leisure, and Services Sector, According to Market Data and Industry Executives
An unusual tourist movement is beginning to take shape for 2026. In this scenario, the United States is already organizing to receive a growing volume of Brazilian tourists. Although the country is a traditional destination, recent numbers indicate a flow well above the historical average. Therefore, operators and companies in the sector are closely monitoring the movement.
Throughout 2025, interest in international travel intensified continuously. Thus, as this trend advances, Brazilian tourism is becoming central to projections in the North American market. In this way, the country is preparing to absorb greater demand for accommodation. Additionally, transportation, leisure, and tourism services are also expected to feel the impact.
Industry Expectations Indicate Significant Growth of Brazilians
According to an interview given in 2025 to the Mercado & Eventos portal, Orlando David Theodoro, CEO of Tio Orlando Viagens, stated that the expectation is for a significant increase in the number of Brazilian tourists in 2026. According to the executive, interest grows when complete experiences are included in the planning. Moreover, emotional factors tend to directly influence the travel decision.
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As the CEO highlighted, many tourists do not plan short trips. On the contrary, they tend to extend their stays for additional days. Thus, they enjoy different cities and attractions in the same itinerary. In this way, the trip ceases to be a one-off event. Consequently, it becomes part of a broader and more diversified tourism plan.
Most Sought-After Cities Are Expected to Concentrate the Flow
In this context, destinations such as Miami and New York are expected to see a significant increase in the circulation of Brazilians. Both already rank among the most visited cities. At the same time, Orlando emerges as a strategic point. The destination features theme parks, shopping centers, and various entertainment options.
In this way, the sector classifies this behavior as a convergence between leisure, tourism, and consumption. Thus, the economic impact broadens. The visitor not only moves through the cities. He also stimulates different market chains locally.
Search Data Reinforce Positive Trend
At the same time, data released by the Booking.com platform reinforce this trend. According to a survey conducted in June 2025, searches for destinations in the United States by Brazilians grew 238%. The analyzed period was from June 23 to 25. The comparison was made against the same interval in 2024.
Furthermore, another survey from the platform revealed that 27% of Brazilian tourists travel motivated by activities related to major events. This data emphasizes the strength of experiential tourism. Thus, consumer behavior anticipates a scenario of strong movement in 2026.
Projections Indicate Prolonged Impact on Tourism
In light of this set of indicators, the sector is working with optimistic projections. Although the increase in flow is concentrated in 2026, the effects will extend throughout the year. This includes advance bookings. It also involves combined packages and greater demand for tourism services.
Thus, based on data from global platforms, industry statements, and indicators observed since 2025, the United States is entering a period of preparation to receive a Brazilian presence far above the historical standard.
In light of this scenario, could this movement redefine the role of Brazilian tourists in the international travel market in the coming years?
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