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In 2025, Ceará Accelerates Its Economic Transformation with Billion-Dollar Investments in Energy Transition, Green Hydrogen, and Data Centers, Strengthening Industry, Attracting Global Companies, and Expanding Its Relevance on the National Scene.
The investments of about R$ 210 billion announced throughout 2025 repositioned Ceará as one of the leading national references in industrial development, technological innovation, and sustainability. The balance released by the Secretary of Economic Development of Ceará (SDE), through the Executive Secretariat of Industry (SEXEC-IND) this Tuesday (30), reveals consistent progress in strategic areas such as energy transition, green hydrogen, data centers, advanced technology, and the interiorization of economic growth.
Ceará and Strategic Investments Reposition the State in the Economic Scenario
Ceará has taken on an important role in Brazil’s new development cycle. The combination of structured public policies, a stable institutional environment, and the attraction of large private investments elevated the state to a new level of national and international competitiveness.
The state ended 2025 with results that demonstrate a structural transformation in its economy. The actions of SEXEC-IND were marked by participation in international forums, the launch of strategic projects, and coordination with large business groups interested in investing in the state.
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A Canadian retiree creates a hydroelectric system on a real river, generating energy continuously throughout the day and demonstrating how the power of water can supply a house with stability even in a simple structure.
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Petrobras reaffirms its commitment to the market and ensures that it will carry out the energy transition safely to maintain national sovereignty.
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Researchers discover a possible hydrogen deposit of up to 46 million tons beneath an ancient coal basin, and the volume could exceed half of the entire global production.
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China bets on the Fishery-PV model and transforms fish farms into giant solar plants, covering ponds with panels that generate energy while utilizing the same space for large-scale aquaculture production.
The attracted investments were not concentrated in a single sector, but spanned industry, clean energy, digital technology, and logistics, strengthening economic diversification. This movement reduced risks, increased productive resilience, and expanded the generation of qualified jobs.
According to the Executive Secretary of Industry at SDE, Brígida Miola, institutional actions were decisive in projecting Ceará onto global agendas of sustainability, renewable energies, and innovation, consolidating the confidence of national and foreign investors.
Energy Transition Gains Prominence in Ceará
The energy transition was one of the central pillars of the economic strategy of Ceará in 2025. The state took a leading role by coordinating the Working Group on Energy Transition during the 30th Conference of the United Nations on Climate Change (COP 30) held in Pará.
This leadership increased the visibility of public policies from the Northeast, reinforcing the role of Ceará in creating sustainable solutions for the country’s energy future. The focus on renewable sources, energy efficiency, and low-carbon economy reinforced the state’s alignment with national and international climate goals. Additionally, active participation in COP 30 helped attract new investments aimed at energy innovation and industrial sustainability.
Green Hydrogen Drives a New Investment Frontier in Ceará
The advancement of green hydrogen has established itself as one of the main levers for industrial development in Ceará. In May 2025, during the World Hydrogen Summit in Rotterdam, the state officially launched the Green Hydrogen Platform of Ceará.
Developed in partnership with ADECE, FIEC, and the Pecém Complex, the platform gathers strategic data about the state’s renewable energy potential, offering technical and territorial information for companies interested in investing in the green hydrogen sector.
The initiative strengthens business decision-making and accelerates the formation of the Green Hydrogen Hub, considered one of the most promising in the country. International recognition came with the EU Esri 2025 award, granted by popular vote, which highlighted the platform as a reference in technological innovation applied to clean energy.
International Cooperation Strengthens Green Hydrogen and Energy Transition
The strengthening of green hydrogen in Ceará was accompanied by an intense agenda of international cooperation. SDE assisted in negotiating three Memorandums of Understanding with foreign companies in the renewable energy sector.
One of the agreements has already been signed with the company Anodox, while two others, with Blue Aspirations and Shizen, are in the final stage of signing. Additionally, the state formalized a Protocol of Intent with the Ministry of Economy, Industry, Climate Protection, and Energy of North Rhine-Westphalia in Germany.
These partnerships expand the flow of investments, strengthen knowledge transfer, and position Ceará as a safe environment for long-term projects in clean energy and sustainable logistics.
Data Centers Place Ceará at the Center of the Digital Economy
The attraction of large data centers was one of the main highlights of the year. Ceará has established itself as one of the largest digital infrastructure hubs in Brazil, benefiting from international connectivity, strategic location, and competitive energy supply.
The largest project is the TikTok Data Center, with private investment exceeding R$ 200 billion. Located in the Export Processing Zone of Pecém Complex, it is the largest data center in the country and the company’s first in Latin America. The project is expected to create over 4,000 direct and indirect jobs.
Another highlight is the project by Scala Data Centers at Praia do Futuro, with an initial investment of R$ 250 million and a forecast of reaching R$ 1.2 billion throughout its implementation. These investments reinforce Ceará as a strategic axis of Brazil’s digital transformation.
Innovation and Economic Intelligence Enhance Ceará Competitiveness
Institutional innovation also marked 2025. A partnership is under development between the Government of Ceará, through SDE, and the FIEC Industry Observatory for the creation of a Strategic Intelligence Hub.
With an investment of R$ 2.125 million, the project aims to map the industrial vocations of the state’s regions, allowing for more efficient decisions on investments, incentives, and public policies. The initiative strengthens long-term planning and reduces regional asymmetries, aligning economic growth and sustainability.
Interiorization of Investments and Job Creation in Ceará
The policy of internal development remained a priority. Through the Economic Development Council (CONDEC), Ceará entered into intention protocols with 80 companies between January and November 2025.
These agreements have the potential to generate more than 11,950 direct jobs and mobilize investments exceeding R$ 10.3 billion. The actions covered 13 planning regions, including Cariri, Central South, East Coast, and the Ibiapaba Highlands.
During the same period, 29 companies were established, creating over 1,800 direct jobs and mobilizing R$ 521.38 million in new investments. The outcome reinforces the commitment to economic decentralization and balanced regional development.
Industrial Enterprises Strengthen the Productive Base
Among the highlighted enterprises are NKS Calçados, with an investment of R$ 40 million and the creation of 800 jobs in Cariré; Oboya Substratos, a Chinese company in the startup phase in Itapipoca; and the expansion of Sugar Shoes/Neorubber Calçados in Pedra Branca.
The feasibility study for Bracell Celulose to install an industrial unit near the Port of Pecém, focusing on exports, is also noteworthy. These projects expand the industrial diversification of Ceará and strengthen its logistical integration.
State Consolidates a New Cycle of Economic Development
At the end of 2025, the results presented by SDE confirm that Ceará has entered a new cycle of development. The investments of R$ 210 billion, combined with the progress of energy transition, green hydrogen, and the infrastructure of data centers, consolidate the state as a national reference.
The Ceará model combines innovation, sustainability, investment attraction, and regional inclusion. This set strengthens the economy, generates qualified jobs, and positions Ceará as a protagonist in industry, clean energy, and digital transformation in Brazil.
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