Itaú Launches Exclusive Black Friday on Superapp with Discounts and Special Installments.
During the month of November, Itaú promotes the Itaú Week, an exclusive Black Friday on the bank’s Superapp with discounts of up to 60%, cashback, and payment facilities. The initiative includes promotions on the Itaú Shop marketplace and special conditions on various financial products and services.
The campaign warm-up goes until November 23, while the main period takes place between the 24th and the 30th. On Itaú Shop, customers can take advantage of coupons and offers on thousands of products, including the iPhone Forever program, which offers up to R$ 1,175 in savings on the purchase of models from the iPhone 17 line, with installments of up to 21 times interest-free, plus a final installment and free shipping.
Offers on Itaú Shop and Extra Benefits
The conditions of the Itaú Week extend to other areas of the bank. With Itaú credit cards, the customer earns R$ 30 cashback when spending R$ 100 after activating the offer in the app.
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In the Combinaqui subscription service, those who sign up for a plan starting at R$ 16 per month receive three months of Globoplay Premium free, along with rewards including Uber, Bob’s, and FlixBus vouchers.
There are also advantages in consortia, mortgage loans, life insurance, and vehicle financing, varying according to each customer’s profile.
All conditions are available on the Itaú Superapp, by accessing the “Itaú Week” tab on Itaú Shop.
Exclusive Discounts and Convenience on the Superapp
Itaú centralizes the entire Black Friday experience in its Superapp, allowing customers to explore offers, activate cashback, and complete purchases securely in one environment.
The purpose of Itaú Week is to combine convenience, savings and exclusive benefits, turning the Superapp into a hub of advantages during the main discount season of the year.
Do you think banks are managing to compete with major e-commerce platforms on Black Friday?

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