Used Car Market on the Rise: Beware of Scams
The used car market is experiencing significant growth, with over 2.4 million vehicles sold by March 2023, which represents a 31.28% increase in this sector, according to data from Fenabrave – National Federation of Motor Vehicle Distribution. Buying a car online can be an interesting option, but it is crucial to be aware of scams. Zapay, a fintech specializing in vehicle payment technology, emphasizes the importance of being informed to avoid becoming another victim of these criminals. Here are the main scams and how to protect yourself.
1. Ad Cloning: Beware of Irresistible Offers
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With a 1.0 engine producing 75 hp and costing less than R$ 70,000, Fiat’s car returns to the podium as the cheapest in the country; a temporary promotion for the 2026 Like version reduces the price of the Fiat Mobi.
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With a mild hybrid system of 48 V, 176 hp and a price of R$ 175,990 in the Sahara version, the new Jeep Renegade changes mostly on the inside, improves slightly in fuel consumption, and remains almost the same car.
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With a 293.5 cm³ engine and a range of up to 400 km with a 14.1-liter tank, the Honda CB 300F Twister 2026 has up to 24.7 hp, an initial price of R$ 25,150, and already exceeds R$ 29,000 in the Fipe Table.
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With a 1.3 engine, nearly 700 km of range, and Turbo 200, the Fiat model surpasses Polo, Tera HB20, and Onix, becoming the best-selling car in March; see the numbers for the Fiat Strada and others.
One of the most common scams is ad cloning. In this case, the scammer copies photos and information from a car already advertised by an individual or dealership and creates a new ad online with a price significantly below market value. When a potential buyer contacts them, the scammer makes excuses not to show the vehicle in person and requests an advance deposit as a way to reserve the car. To protect yourself, it is essential to be suspicious of seemingly advantageous offers and conduct a comparative search using the Fipe table while checking other similar ads.
2. Deposit Request: Pay Attention to Unsecured Deposits
Another frequent scam is the deposit request. The scammer posts an attractive offer and, when someone shows interest in seeing the car, asks for a deposit as a sign, claiming that there are several other interested buyers. After the deposit, the scammer disappears, leaving the consumer losing their money. To avoid this type of situation, it is crucial to never make advance payments without having seen the car in person and checked all documents. Always prefer to pay upon delivery or use secure financial intermediary services.
3. Manufacturer Employee Scam: Beware of Miracle Discounts
The manufacturer employee scam involves a scammer posing as an employee from a renowned manufacturer. They claim to have access to new or used cars at special discounts and request an advance deposit to secure the purchase. However, after receiving the money, the scammer simply disappears. To avoid falling for this scam, it is vital to be suspicious of miraculous offers and never make deposits without adequate security.
How to Protect Yourself from These Scams?
To avoid being a victim of scams when buying a car online, it is essential to follow some safety measures. Here are some important tips:
1. Be Suspicious of Highly Advantageous Offers and Research Pay attention if the car’s price is significantly below market value, as it may indicate fraud. Research the Fipe table and compare it with other similar ads.
2. Avoid Advance Payments and Opt for Secure Services Never make deposits into the seller’s account before seeing the car in person and checking all documents. It is safer to make the payment at the time of delivery or use trustworthy financial intermediary services.
3. Verify the Vehicle’s Provenance Before Buying Before closing the deal, it is recommended to conduct a complete inspection of the car to verify its mechanical and structural conditions. Additionally, ensure that there are no outstanding fines, taxes, or financing. Request the invoice, manual, spare key, and proof of maintenance.
4. Know the Seller and Investigate Their Information Research information about the seller, such as name, phone number, address, and social media. If possible, visit the seller’s store or residence. Be suspicious of sudden changes in phone numbers or bank accounts during the negotiation.
By following these guidelines, you will be better prepared to identify potential scams and avoid losses when buying a car online. Remember that safety is paramount in this type of transaction, and always be alert to signs of fraud.

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