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In 2022, Electrolux Announced the Dismissal of 4,000 Employees, Now the Company Continues with the Same Scheme to Try to Reverse the Situation.
On the morning of Friday (October 27), the Swedish appliance giant Electrolux announced worrying financial results, with a 7.9% annual drop in its group net revenue. The company recorded a revenue of 33.43 billion Swedish crowns, equivalent to US$ 2.99 billion. The main factor behind this negative performance is the decrease in demand for its products, as consumers seek more affordable options in the market. As a result, Electrolux will lay off more than 3,000 employees.
Electrolux Revenue Drops 7.9% Amid Search for Cheaper Products
Amid this challenging scenario, Electrolux managed to reverse a trend of losses, posting a net profit of 123 million Swedish crowns, in contrast to a loss of 605 million Swedish crowns from the previous year.
However, this announcement did not prevent the company’s stock from falling on the Stockholm stock exchange, declining by 13.63% to 89.56 Swedish crowns per share.
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Restructuring Plan and Mass Layoffs
In response to the discouraging results, Electrolux revealed an ambitious restructuring plan.
The company’s goal is to lay off more than 3,000 employees and cut various costs, aiming to save between 3 billion and 4 billion Swedish crowns.
However, this measure is not expected to result in an immediate improvement in profits, as the company anticipates that the cost-cutting process will take some time.
Additionally, Electrolux had already announced the dismissal of 4,000 employees in October 2022.
Now, with the new round of layoffs, the company will affect about 6.5% of its workforce, totaling more than 3,000 employees terminated.
Currently, Electrolux employs about 46,000 people.
The Future of Electrolux
Electrolux CEO Jonas Samuelson explained that this new wave of layoffs is a response to the persistent weak market demand and ongoing uncertainty.
Samuelson stated: “We have no choice but to understand that this environment will persist for a longer time. Our customers will still face challenges in the future. Therefore, we are acting in accordance with the moment.”
Electrolux, which is already a well-established brand in the market for appliances, now faces significant challenges to adapt to the needs of consumers seeking more affordable products amid an uncertain global economy.
The impact of these mass layoffs still needs to be assessed as the company proceeds with its restructuring plan to regain its market position.
The Brand’s Commitment
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