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Nestlé Puts Millions on the Table to ‘Revitalize’ Garoto’s Traditional Chocolate and Reveals Where It Will Bet Nearly R$ 1 Billion

Written by Alisson Ficher
Published on 29/09/2025 at 16:12
Nestlé investirá R$ 7 bilhões no Brasil até 2028. Garoto em Vila Velha e a fábrica de Araras (SP) estão no centro do plano.
Nestlé investirá R$ 7 bilhões no Brasil até 2028. Garoto em Vila Velha e a fábrica de Araras (SP) estão no centro do plano.
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Until 2028, Nestlé will invest R$ 7 billion in Brazil, focusing on industrial modernization, innovation, and sustainability. Part of this amount will be directed to Garoto in Vila Velha, and almost R$ 1 billion will remain in Araras (SP).

Nestlé confirmed a new cycle of R$ 7 billion in investments in Brazil until 2028 and included the expansion of chocolate production in Vila Velha, where Garoto is located.

The allocation plan for the resources will be finalized in the coming weeks, but the company has already defined the investment of almost R$ 1 billion: the modernization and expansion of the Araras (SP) factory, a global reference in instant coffee.

Garoto At The Center Of Chocolate Strategy

The Glória plant in Vila Velha will remain a priority in Nestlé’s chocolate portfolio.

According to the company, the plant is one of the largest chocolate factories in the world and operates with a high level of automation.

Garoto is a priority for Nestlé and will continue to be,” said Marco Guimarães, who was in Espírito Santo during the 34th Dez Milhas Garoto, held this Sunday, September 28.

The executive stated that between 2020 and 2025, R$ 800 million were invested in the capixaba unit, focusing on technology and efficiency.

He described the “practically zero error rate” as a differentiator of the operation.

The Package Until 2028

Announced in June, the R$ 7 billion cycle aims for industrial modernization, innovation in strategic categories, sustainability, and increased capacity.

Nestlé emphasizes that Brazil is its third largest global market and a growth engine in the Americas.

In the case of chocolates, the goal is to increase production and gain efficiency in the lines of Vila Velha, taking advantage of scale and logistical integration with other operations of the group.

Where The Investment Of Almost R$ 1 Billion Is

Alongside the plan for Espírito Santo, Nestlé decided to focus about R$ 1 billion in Araras (SP), its instant coffee factory that supplies the domestic market and exports to more than 60 countries.

The investment, to be executed by 2028, includes a new extraction line with automation and artificial intelligence technologies and anticipates a 10% increase in productive capacity.

Although focused on coffee, the investment is part of the same investment cycle and helps to understand the industrial logic of the company: strengthening high-competitiveness hubs while revitalizing chocolate lines in Vila Velha.

Conilon Coffee Keeps Espírito Santo On The Radar

Nestlé’s interest in the state is not limited to chocolate.

The company claims to be a major buyer of capixaba conilon and closely monitors the evolution of local production in quantity, quality, and sustainability.

Not by chance, Espírito Santo accounts for approximately 70% of the conilon produced in Brazil, which underpins the state’s attractiveness for coffee and logistics-related operations.

The focus on efficiency also considers advances in port infrastructure in the northern region of Espírito Santo, which has been gaining traction.

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Competition Advances In Linhares

The sector’s movements help explain the attention on Espírito Santo.

In May 2025, ofi (Olam Food Ingredients) inaugurated an instant coffee factory in Linhares, expanding the global capacity for processed robusta with local raw material.

In the same city, there is a unit of Cacique, the largest Brazilian exporter of instant coffee, acquired in 2024 by Louis Dreyfus Company (LDC).

The presence of direct competitors in Linhares reinforces the state’s strategic importance in the coffee chain — and, by extension, in Nestlé’s logistics and supplies.

What Remains To Be Defined In Vila Velha

Although a significant portion of the R$ 7 billion is expected to cover improvements at Garoto, the company is still finalizing the specifics of the investments for the capixaba plant.

The guidance provided by executives is to increase efficiency and production, with new avenues for automation and potential chocolate and candy lines.

The details are expected to be released in the coming weeks, aligned with the corporate investment approval calendar.

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Alisson Ficher

Jornalista formado desde 2017 e atuante na área desde 2015, com seis anos de experiência em revista impressa, passagens por canais de TV aberta e mais de 12 mil publicações online. Especialista em política, empregos, economia, cursos, entre outros temas e também editor do portal CPG. Registro profissional: 0087134/SP. Se você tiver alguma dúvida, quiser reportar um erro ou sugerir uma pauta sobre os temas tratados no site, entre em contato pelo e-mail: alisson.hficher@outlook.com. Não aceitamos currículos!

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