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New Mid-Sized Pickup Arrives In The Brazilian Market With Two Electric Motors And Promises To Lead The Market, Surpassing Even The Hilux

Written by Débora Araújo
Published on 15/07/2024 at 08:10
Nova picape média chega ao mercado brasileiro com dois motores elétricos e promete liderar o mercado, superando até mesmo a Hiliux
Foto: Divulgação/BYD
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BYD Shark Pickup Promises to Revolutionize the Segment with Autopilot, Two Motors, and Lots of Technology Onboard!

The new BYD Shark pickup has been officially launched, finally arriving in the international market. This is the brand’s first medium plug-in hybrid pickup, with a 1.5 turbo gasoline engine and two electric motors, totaling 430 horsepower. The design is sophisticated, featuring an imposing front grille and full LED headlights. Its size is similar to the Jeep Gladiator and it has a cargo bed capacity of 1,450 liters. Inside, it offers high-quality materials, room for five adults, and a 12.8-inch multimedia screen.

Technologically advanced, it comes with ADAS Level 2, ACC, and blind-spot warning. It has a range of 840 km and fuel consumption of 13.3 km/l in the city. It accelerates from 0 to 100 km/h in 5.7 seconds and includes safety features such as autonomous emergency braking. Scheduled for launch in Brazil in September, the Shark promises to compete strongly with traditional brands like the Toyota Hilux.

Revolutionizing the Pickup Market: BYD Shark Arrives to Displace Hilux and Assume Leadership

BYD recently launched the Shark, a double cab medium pickup that promises to revolutionize the international pickup market. This model was designed to lead globally, bringing a combination of advanced technology, sophistication, and safety. The pickup segment began to advance significantly in 2022 with the arrival of the new generation Ranger, and the BYD Shark comes to raise that standard even higher and displace Hilux.

YouTube video

The Shark has an impressive look, inspired by the F-150. In terms of size, it is about 10 cm longer than the S10 and nearly the same size as the Jeep Gladiator. The dimensions of the Shark are:

Dimension Measurement
Length 5.45 m
Wheelbase 3.26 m
Width 1.97 m
Height 1.88 m

The Shark’s cargo bed has an impressive capacity of 1,450 liters and can carry up to 835 kg. The front design includes a grille in the color of the vehicle with a large logo in the center, a bumper with gray detailing, and a full LED optical set connected by a LED bar.

Engine and Performance

The BYD pickup is the first medium plug-in hybrid in the segment and also the fastest. It features a 1.5 turbo gasoline engine combined with two electric motors, one for each axle, totaling 430 combined horsepower.

Photo: Disclosure/BYD

Although the torque has not yet been disclosed, the Shark goes from 0 to 100 km/h in just 5.7 seconds and has a range of 840 km, combining the combustion engine and the electric motors. The fuel consumption in the city is 13.3 km/l, a figure that no diesel pickup in Brazil can reach.

Interior and Comfort

The interior of the new BYD pickup is sophisticated and spacious, comfortably accommodating five adults. The finish is of high quality, with soft-touch materials on the doors, dashboard, and console. The list of equipment is extensive, including:

  • 12.8-inch multimedia screen that rotates 180 degrees, with wireless CarPlay and Android Auto.
  • 360-degree camera system and native GPS.
  • Joystick-style gear shifter, electronic parking brake, drive mode selector, wireless charging for phones, and dual-zone climate control.
  • Head-Up Display, multifunction steering wheel with 4 spokes, configurable 10.2-inch digital dashboard, front seats with electric adjustments, heating and ventilation, and rear air vents.

The BYD pickup stands out in safety, featuring ADAS Level 2, which includes:

  • Adaptive cruise control (ACC) with Stop & Go function.
  • Traffic sign reader, blind-spot warning, autonomous emergency braking, rear cross-traffic alert, automatic headlight switching, lane change warning, animal, pedestrian, and cyclist detection, collision warning, maneuvering braking, lane keeping assistant, and lane correction.

Comparison with Other Models Available in the Brazilian Automotive Market

Ram 1500 Limited 2023

The Ram 1500 Limited 2023 is the most luxurious pickup in Brazil, equipped with:

  • Pneumatic suspension.
  • 22-inch wheels.
  • Matrix headlights.
  • ACC, panoramic sunroof, Harman Kardon sound system, multimedia, and digital dashboard.
  • Two-stage electric cargo bed opening, active step.

It comes with a 5.7 V8 gasoline engine producing 400 hp and 56.7 kg of torque, in addition to 4×4 drive.

Jeep Commander Limited 2022

The Jeep Commander Limited 2022 is one of the best seven-seat options on the market, featuring highlights such as:

  • 10-inch multimedia system, electric seats, keyless entry, power tailgate, ACC, digital dashboard.
  • 18-inch wheels, Full LED optical set.

Launch and Prices of the New Pickup

The BYD Shark was launched in Mexico in two versions:

Version Price (MXN) Price (BRL)
GL 899,999 R$ 274,000
GS 969,800 R$ 295,526

BYD has already confirmed the launch of its new pickup in Brazil for September, with national production promised soon. The brand believes that the BYD Shark will be highly competitive in the Brazilian market, even challenging the traditional Toyota.

The BYD pickup is not just another pickup on the market; it aims to take the lead in the category with its advanced technology, safety, and impressive design. BYD is confident in the success of the Shark, and competitive prices in Mexico indicate that the pickup will be a strong contender in Brazil.

The arrival of the BYD Shark in the Brazilian market promises a revolution, not only for what has already been mentioned but also for its environmental impact. The adoption of a plug-in hybrid engine significantly reduces pollutant gas emissions, making it a more sustainable choice compared to traditional diesel pickups.

It is worth highlighting the customization potential of the Shark pickup. From various color options to additional accessories like custom side steps and advanced sound systems, you can adapt the pickup to your specific needs, both for urban use and off-road adventures.

Finally, BYD is heavily investing in infrastructure and after-sales support in Brazil. This ensures that when you acquire the Shark, you will have access to a network of excellent services, with specialized maintenance and availability of parts. These initiatives make the Shark pickup not only an attractive alternative but also a reliable and safe option in the long run.

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Fabricio
Fabricio
17/07/2024 20:23

Nessa faixa de preço não vinga!, tem que ser bem mais barata, algo em torno ate 230 a top! a marca e o produto são novos e uma aposta é o custo de entrar num segmento muito disputado

Márcio
Márcio
15/07/2024 17:19

China invadindo o Brasil, vamos ver o que vai dar essa BAGAÇA daqui a 3 anos.

Débora Araújo

Débora Araújo é redatora no Click Petróleo e Gás, com mais de dois anos de experiência em produção de conteúdo e mais de mil matérias publicadas sobre tecnologia, mercado de trabalho, geopolítica, indústria, construção, curiosidades e outros temas. Seu foco é produzir conteúdos acessíveis, bem apurados e de interesse coletivo. Sugestões de pauta, correções ou mensagens podem ser enviadas para contato.deboraaraujo.news@gmail.com

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