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New medium pickup arrives on the Brazilian market with two electric motors and promises to lead the market, even surpassing the Hilux

Written by Deborah Araújo
Published 15/07/2024 às 08:10
New medium pickup arrives on the Brazilian market with two electric motors and promises to lead the market, even surpassing the Hiliux
Photo: Disclosure/BYD

BYD's Shark Pickup promises to revolutionize the segment with autopilot, two engines and lots of onboard technology!

BYD's new Shark pickup truck was officially launched, finally reaching the international market. This is the first plug-in hybrid midsize pickup truck of the brand, with a 1.5 turbo gasoline engine e two electric motors, adding 430 horsepower. The design is sophisticated, with a imposing front grille e full LED headlights. Similar size to the Jeep Gladiator and load capacity in the bucket 1.450 liters. Inside, it offers high quality materials, space for five adults, is 12,8 inch multimedia screen.

Technologically advanced, it has ADAS Level 2, ACC, and blind spot warning. Autonomy of 840 km and consumption of 13,3 km/l in the city. She accelerates 0 to 100 km/h in 5,7 seconds and includes safety features like autonomous emergency braking. Scheduled for launch in Brazil in September, Shark promises to compete strongly with traditional brands such as the Toyota Hilux.

Revolutionizing the pickup truck market: BYD Shark arrives to displace Hilux and take leadership

BYD recently launched the Shark, a medium double cab pickup truck that promises to revolutionize the international pickup truck market. This model is designed to lead globally by bringing a combination of Quiet-Glide technologysophistication e financial security. The pickup truck segment began to advance significantly in 2022 with the arrival of the new generation of Ranger, and BYD Shark came to raise this standard even further and displace Hilux.

Shark has a impressive look, inspired by the F-150. In terms of size, it is about 10 cm larger than the S10 and practically the same size as the Jeep Gladiator. The Shark's dimensions are:

DimensãoSize
Length5,45 m
between axles3,26 m
Largura1,97 m
Height1,88 m

The Shark's bucket has an impressive capacity of 1.450 liters and can carry up to 835 kg. O front design It includes a grille in the vehicle's color with a large logo in the center, a bumper with gray detail and a full LED optical assembly interconnected by an LED bar.

Engine and performance

BYD's pickup is the first plug-in hybrid midsize pickup in the segment and also the fastest. It has a 1.5 turbo gasoline engine combined with two electric motors, one for each axle, totaling 430 horsepower combined.

Photo: Disclosure/BYD

Although the torque has not yet been released, the Shark goes from 0 to 100 km/h in just 5,7 seconds and has a range of 840 km, combining the combustion engine and electric engines. Consumption in the city is 13,3 km/l, a mark that no diesel pickup truck in Brazil can reach.

Interior and comfort

The interior of BYD's new pickup truck is sophisticated and spacious, comfortably accommodating five adults. The finish is of high quality, with soft-touch materials on the doors, dashboard and console. The equipment list is extensive, including:

  • 12,8-inch multimedia screen that rotates 180 degrees, with wireless CarPlay and Android Auto.
  • 360 degree camera system and native GPS.
  • Joystick style shift lever, electronic parking brake, driving mode selector, induction cell phone charging and dual-zone digital climate control.
  • Head-Up Display, 4-spoke multifunctional steering wheel, configurable 10,2-inch digital panel, front seats with electrical adjustments, heating and ventilation, and rear air vents.

The BYD pickup stands out in terms of safety, with ADAS Level 2, which includes:

  • Adaptive cruise control (ACC) with Stop & Go function.
  • license plate reader, blind spot alert, autonomous emergency braking, rear cross traffic alert, automatic headlight switching, lane change alert, animal, pedestrian and cyclist detector, collision alert, braking for maneuvers, stay assistant and correction range.

Comparison with other models available on the Brazilian automotive market

Ram 1500 Limited 2023

The 1500 Ram 2023 Limited is the most luxurious pickup truck in Brazil, equipped with:

  • Pneumatic suspension.
  • 22 inch wheels.
  • Matrix Headlights.
  • ACC, panoramic sunroof, Harman Kardon sound system, multimedia and digital panel.
  • Two-stage electric bucket opening, active stirrup.

It comes with a 5.7 V8 gasoline engine with 400 hp and 56,7 kg of torque, as well as 4×4 traction.

Jeep Commander Limited 2022

The 2022 Jeep Commander Limited is one of the best seven-seater options on the market, with highlights such as:

  • 10-inch multimedia, electric seats, key in person, trunk with electric opening, ACC, digital panel.
  • 18 inch wheels, Full LED optical assembly.

Launch and prices of the new pickup

BYD Shark was launched in Mexico in two versions:

VersionPrice (MXN)Price (BRL)
GL899.999R$ 274.000
GS969.800R$ 295.526

BYD has already confirmed the launch of its new pickup truck in Brazil for September, with national production promised soon. The brand believes that BYD Shark will be highly competitive in the Brazilian market, challenging even the traditional Toyota.

BYD's pickup isn't just another pickup on the market; it has come to try to lead the category with its advanced technology, safety and impressive design. BYD is confident in the success of the Shark, and competitive prices in Mexico indicate that the pickup will be a strong competitor in Brazil.

The arrival of BYD Shark to the Brazilian market promises a revolution, not only because of what has already been mentioned, but also because of its environmental impact. The adoption of a plug-in hybrid powertrain considerably reduces polluting gas emissions, making it a more sustainable choice compared to traditional diesel pickup trucks.

It is worth highlighting the customization potential of the Shark pickup truck. From varied color options to additional accessories like custom running boards and advanced sound systems, you can adapt the truck to your specific needs, whether for urban use or off-road adventures.

Finally, the BYD is investing heavily in infrastructure and after-sales support in Brazil. This ensures that, when purchasing Shark, you will have access to a network of excellent services, with specialized maintenance e parts availability. These initiatives make the Shark pickup not only an attractive alternative, but also a reliable and safe option in the long term.

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Deborah Araújo

I write about renewable energy, automobiles, science and technology, industry and the main trends in the job market. With a close eye on global developments and daily updates, I am dedicated to always sharing relevant information.

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