Get to know the history of the Technical Prosecutor, recently hired by Norton Abrasivos
The first group of the “Women in Color” project, which was born from the dream of transforming lives through professional training for the automotive repair and refinishing market, trained 14 women who were in a situation of vulnerability, from communities in São Bernardo do Campo and Guarulhos (SP).
The training program offered more than 300 hours of theoretical and practical learning, covering soft skills and behavior, automotive preparation and refinishing, polishing, colorimetry and tools.
What is the purpose of this program aimed at a female audience?
Conceived by AkzoNobel in conjunction with Norton Abrasivos and Senai, “Mulheres na Cor” is a professional development and self-esteem recovery program that was prepared to rescue women in vulnerable conditions and with difficulty in finding a place in the job market, creating an environment for them to feel welcomed, protected and ready to rebuild their lives.
After completing the course, companies are supporting the process of repositioning these women in the job market. Norton Abrasivos, for example, hired Guarulhos resident Silvia Ferreira, 50, mother of a 15-year-old boy. Silvia, who worked for 20 years as a engine assembler and production operator in metallurgy, she was unemployed for three years and shortly after completing the course, she participated in a selection process at Norton Abrasivos.
“We believed from the beginning that training these women would foster opportunities in the job market. And this is already happening! Partner companies are also hiring and recommending workshops and automotive stores. These women put in so much effort! Amidst the difficulties, their responsibilities at home and with their children, they remained committed until the end of the course. Now they are reaping the fruits of this beautiful journey, which is just beginning!”, comments Mirca Neves, Automotive Sales Manager at Norton Saint-Gobain.
“I had very low self-esteem at home because I had always worked and was responsible for supporting my family. I was suffering from the few work opportunities due to my age and in recent years also due to the pandemic. During the period I was not working, I took the opportunity to do social work and suddenly I found myself in the same situation as the vulnerable women I was talking to and I was very sad. So, when the opportunity to take the training course arose, I didn't waste time and signed up right away. I am very happy and feeling more mature. I'm 50 years old, but I feel 20, excited, like I'm starting now! I am very grateful to all the professionals who set up the course, who wanted to know how I was doing, called and asked what could be improved. This affection and care really impressed me”, comments the new employee at Norton Abrasivos, who two weeks ago was hired as a Technical Promoter in the automotive area.
The “Mulheres na Cor” project had the support of several partners, including: Bela Tintas, Instituto Localiza, Liberty Seguros, Sigma Transportes, Sindirepa (Union of the Vehicle Repair Industry, Accessories of the State of São Paulo) and Organizations Non-Governmental Organizations (NGOs), Hamburgada do Bem (from Guarulhos, SP) and SOS Children's Villages (in São Bernardo do Campo, SP), which selected the candidates. Source: Alma Gestão and Norton Abrasivos
