Ram Acknowledges Mistake, Brings Back V8 Engine and Attracts Over 10,000 Orders in 24 Hours

Written by Carla Teles

Published on 03/07/2025 at 23:44

A Ram ouviu os fãs! Veja como a volta do lendário motor V8 HEMI à Ram 1500 gerou mais de 10.000 pedidos em 24h e corrigiu um erro estratégico da marca.

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Return of the Legendary HEMI Corrects Strategic Error for the Brand, Generates Record Demand, and Proves That the Passion for the V8 Engine Is Stronger Than Ever.

The Ram 1500 has proven the strength of its legacy. The return of the legendary V8 engine HEMI resulted in over 10,000 orders in just 24 hours. The public’s response was a clear sign of the power and passion that the V8 engine ignites in enthusiasts. The decision to bring it back had a surprising and immediate impact.

Ram’s Strategic Decision

The return of the V8 engine was led by Tim Kuniskis, CEO of Ram. He publicly admitted that removing the HEMI was a strategic error. The absence of the engine for a year alienated a loyal customer base, especially those passionate about powerful engines, whom Kuniskis refers to as “cylinder counters”. The brand acted quickly to prevent these consumers from migrating to competitors like Ford and General Motors.

The Numbers of the Legendary V8 Engine

The famous 5.7-liter V8 engine HEMI is back. It is offered as an optional feature for $1,200 in the Ram 1500 lineup. Its configuration delivers 395 horsepower and approximately 56.6 kgfm of torque. Although the Hurricane 3.0 turbo engine is more powerful, with 420 horsepower, the public’s emotional connection to the HEMI speaks louder.

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A Sales Explosion

With the strength of a V8 and the luxury of a sedan, the Ram 1500 is the pickup that dominates any terrain with power and sophistication. Image: RAM Disclosure

The success of the strategy was visible in the numbers. To compare, Ram sold just over 51,000 light trucks in the second quarter. Orders for the new Ram with V8 engine in a single day accounted for nearly 20% of that quarterly volume. Despite the enthusiasm, the CEO warned of potential challenges in production. Demand has exceeded expectations, and the manufacturing pace is still being adjusted.

A Gesture of Reconnection with Tradition

According to Noticias Automotivas, the initiative to bring back the V8 engine was internally referred to as the F15 Program. It reflects a significant change in the company’s attitude. Ram shows that it is more open to listening to its customers and recognizing when a decision does not work. The return of the HEMI is not just a commercial response but a symbolic gesture to reconnect with the soul of the brand and with those passionate about performance and tradition.

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Rogerio

#147354

06/07/2025 08:15

A Chevrolet insiste na problemática correia banhada a óleo no Onix e na Tracker. O onix era para ser o carro mais vendido do Brasil, se tivesse mantido o motor de 4 cilindros e +- 130 CV. Ainda bem que a RAM acordou e viu que o público quer além de um carro bonito por fora, tenha um motor forte e confiável. Montadoras acordem, porque só os americanos tem carro bonitos e com motor de qualidade.

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Ram Acknowledges Mistake, Brings Back V8 Engine and Attracts Over 10,000 Orders in 24 Hours

Return of the Legendary HEMI Corrects Strategic Error for the Brand, Generates Record Demand, and Proves That the Passion for the V8 Engine Is Stronger Than Ever.

Ram’s Strategic Decision

The Numbers of the Legendary V8 Engine

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

A Sales Explosion

A Gesture of Reconnection with Tradition

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Ram Acknowledges Mistake, Brings Back V8 Engine and Attracts Over 10,000 Orders in 24 Hours

Return of the Legendary HEMI Corrects Strategic Error for the Brand, Generates Record Demand, and Proves That the Passion for the V8 Engine Is Stronger Than Ever.

Ram’s Strategic Decision

The Numbers of the Legendary V8 Engine

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

A Sales Explosion

A Gesture of Reconnection with Tradition

At just 14 years old, a boy creates a system without energy, using steel pipes buried in the ground, that irrigates seedlings with moisture from the air, to combat the water scarcity threatening reforestation in northern China.

Where there was only sand and wind at 40 degrees, China built a megacity of 500,000 inhabitants with farms, wineries, and universities in the middle of the desert using melted glacier water from hundreds of kilometers away.

At over 8,800 meters above sea level, the summit of Mount Everest is made up of rocks that originated at the bottom of an ocean about 500 million years ago and were pushed to the highest point on Earth by the collision of tectonic plates.

The German economist Wolf-Peter Schill has no doubts: “Electric cars are already far superior to cars with internal combustion engines.”

Aursjøvegen in Norway is a 100-kilometer gravel road that crosses chasms and dark tunnels carved into the rock at an altitude of 947 meters in the fjords and is only open for four months a year.

After launching the new GS3 with a 1.5 turbo engine producing 170 hp, GAC partners with Flamengo, enters the field with the largest fan base in Brazil, and accelerates an ambitious offensive to gain scale and confidence in the national market.

Mato Grosso do Sul excels in the sugar-energy sector: the state reaches a milestone of 22 operating mills and accelerates the production of clean energy in MS with a focus on sustainability.

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