Ram Acknowledges Mistake, Brings Back V8 Engine and Attracts Over 10,000 Orders in 24 Hours

Written by Carla Teles

Published on 03/07/2025 at 23:44

A Ram ouviu os fãs! Veja como a volta do lendário motor V8 HEMI à Ram 1500 gerou mais de 10.000 pedidos em 24h e corrigiu um erro estratégico da marca.

68 people reacted to this.

Return of the Legendary HEMI Corrects Strategic Error for the Brand, Generates Record Demand, and Proves That the Passion for the V8 Engine Is Stronger Than Ever.

The Ram 1500 has proven the strength of its legacy. The return of the legendary V8 engine HEMI resulted in over 10,000 orders in just 24 hours. The public’s response was a clear sign of the power and passion that the V8 engine ignites in enthusiasts. The decision to bring it back had a surprising and immediate impact.

Ram’s Strategic Decision

The return of the V8 engine was led by Tim Kuniskis, CEO of Ram. He publicly admitted that removing the HEMI was a strategic error. The absence of the engine for a year alienated a loyal customer base, especially those passionate about powerful engines, whom Kuniskis refers to as “cylinder counters”. The brand acted quickly to prevent these consumers from migrating to competitors like Ford and General Motors.

The Numbers of the Legendary V8 Engine

The famous 5.7-liter V8 engine HEMI is back. It is offered as an optional feature for $1,200 in the Ram 1500 lineup. Its configuration delivers 395 horsepower and approximately 56.6 kgfm of torque. Although the Hurricane 3.0 turbo engine is more powerful, with 420 horsepower, the public’s emotional connection to the HEMI speaks louder.

ARTICLE CONTINUES BELOW

A Sales Explosion

With the strength of a V8 and the luxury of a sedan, the Ram 1500 is the pickup that dominates any terrain with power and sophistication. Image: RAM Disclosure

The success of the strategy was visible in the numbers. To compare, Ram sold just over 51,000 light trucks in the second quarter. Orders for the new Ram with V8 engine in a single day accounted for nearly 20% of that quarterly volume. Despite the enthusiasm, the CEO warned of potential challenges in production. Demand has exceeded expectations, and the manufacturing pace is still being adjusted.

A Gesture of Reconnection with Tradition

According to Noticias Automotivas, the initiative to bring back the V8 engine was internally referred to as the F15 Program. It reflects a significant change in the company’s attitude. Ram shows that it is more open to listening to its customers and recognizing when a decision does not work. The return of the HEMI is not just a commercial response but a symbolic gesture to reconnect with the soul of the brand and with those passionate about performance and tradition.

1 Comment

most recent

older Most voted

Rogerio

#147354

06/07/2025 08:15

A Chevrolet insiste na problemática correia banhada a óleo no Onix e na Tracker. O onix era para ser o carro mais vendido do Brasil, se tivesse mantido o motor de 4 cilindros e +- 130 CV. Ainda bem que a RAM acordou e viu que o público quer além de um carro bonito por fora, tenha um motor forte e confiável. Montadoras acordem, porque só os americanos tem carro bonitos e com motor de qualidade.

-1

Respond

Ram Acknowledges Mistake, Brings Back V8 Engine and Attracts Over 10,000 Orders in 24 Hours

Return of the Legendary HEMI Corrects Strategic Error for the Brand, Generates Record Demand, and Proves That the Passion for the V8 Engine Is Stronger Than Ever.

Ram’s Strategic Decision

The Numbers of the Legendary V8 Engine

A Sales Explosion

A Gesture of Reconnection with Tradition

Dissatisfied with seeing people sleeping on the street, a man named Ryan Donais started building small mobile homes so that homeless people can escape the cold, each equipped with a bed, running water, electricity, and heating.

Workers were opening a modern road in Dover when they found, 6 meters below the asphalt, a 3,500-year-old boat made of stitched oak and plant fibers.

A giant brown band visible from space, approximately 8,850 kilometers long, connected Africa to America in the Atlantic Ocean, and satellites revealed that it is neither land nor pollution, but the largest accumulation of seaweed in the world, which broke records in 2025.

Engineers want to carve through Africa with a giant canal to bring water from the world’s second-largest river to a dying lake on the edge of the Sahara Desert that has already lost 90% of its water.

Two 17-year-old Kenyans use coconut shells, corn cobs, and recycled materials to create an exhaust filter that reduces 93.3% of pollutant particles and wins an environmental award in Africa.

Consumers eat six times more chicken than in the 1960s, global meat supply quadruples in 60 years, and FAO report reveals the invisible cost on the plate: livestock could drive 80% of the increase in agricultural emissions over the next decade.

Motorcyclist sees excavator arriving at the edge of a river in Bosnia, calls neighbors in minutes and turns a hydroelectric project into a resistance lasting more than 10 years with five expired concessions.

The ‘tsunami’ of investments directed at Artificial Intelligence (AI) and semiconductor companies, which prioritize security and more predictable profits, has been a determining factor in the declining trajectory of Bitcoin.

Luciano Hang criticizes quotas on mullet fishing in SC and reaction exposes deadlock that left fishermen idle: “It’s not easy”

When no one expected it, excavations in Pompeii revealed a large banquet hall with a monumental frieze on three walls and nearly life-sized figures connected to the procession of Dionysus.

It seemed like just an ordinary fish market, but archaeologists found 5 meters underground in Barcelona a 500-year-old ship, preserved with more than 30 curved wooden ribs.

Ram Acknowledges Mistake, Brings Back V8 Engine and Attracts Over 10,000 Orders in 24 Hours

Return of the Legendary HEMI Corrects Strategic Error for the Brand, Generates Record Demand, and Proves That the Passion for the V8 Engine Is Stronger Than Ever.

Ram’s Strategic Decision

The Numbers of the Legendary V8 Engine

A Sales Explosion

A Gesture of Reconnection with Tradition

Dissatisfied with seeing people sleeping on the street, a man named Ryan Donais started building small mobile homes so that homeless people can escape the cold, each equipped with a bed, running water, electricity, and heating.

Workers were opening a modern road in Dover when they found, 6 meters below the asphalt, a 3,500-year-old boat made of stitched oak and plant fibers.

A giant brown band visible from space, approximately 8,850 kilometers long, connected Africa to America in the Atlantic Ocean, and satellites revealed that it is neither land nor pollution, but the largest accumulation of seaweed in the world, which broke records in 2025.

Engineers want to carve through Africa with a giant canal to bring water from the world’s second-largest river to a dying lake on the edge of the Sahara Desert that has already lost 90% of its water.

Two 17-year-old Kenyans use coconut shells, corn cobs, and recycled materials to create an exhaust filter that reduces 93.3% of pollutant particles and wins an environmental award in Africa.

Consumers eat six times more chicken than in the 1960s, global meat supply quadruples in 60 years, and FAO report reveals the invisible cost on the plate: livestock could drive 80% of the increase in agricultural emissions over the next decade.

Motorcyclist sees excavator arriving at the edge of a river in Bosnia, calls neighbors in minutes and turns a hydroelectric project into a resistance lasting more than 10 years with five expired concessions.

Military uses cardboard to approve Jeep in vehicle inspection in Japan after failing due to a difference of only 3 centimeters

Owner of Siena 2007 shows how to clean yellowed and cracked headlights

Electric car in 2026? Simulation of BYD Dolphin Mini shows financing with a down payment of R$ 83,993

Porsche transforms Toy Story 5 into a spectacle on wheels and unveils three unique 911s inspired by Woody, Buzz Lightyear, and Jessie.

Nissan launches Value Advantage in Brazil and surprises car owners out of warranty with a new brand of automotive items certified by Japanese engineering.

The ‘tsunami’ of investments directed at Artificial Intelligence (AI) and semiconductor companies, which prioritize security and more predictable profits, has been a determining factor in the declining trajectory of Bitcoin.

Luciano Hang criticizes quotas on mullet fishing in SC and reaction exposes deadlock that left fishermen idle: “It’s not easy”

When no one expected it, excavations in Pompeii revealed a large banquet hall with a monumental frieze on three walls and nearly life-sized figures connected to the procession of Dionysus.

It seemed like just an ordinary fish market, but archaeologists found 5 meters underground in Barcelona a 500-year-old ship, preserved with more than 30 curved wooden ribs.