Ram Acknowledges Mistake, Brings Back V8 Engine and Attracts Over 10,000 Orders in 24 Hours

Written by Carla Teles

Published on 03/07/2025 at 23:44

A Ram ouviu os fãs! Veja como a volta do lendário motor V8 HEMI à Ram 1500 gerou mais de 10.000 pedidos em 24h e corrigiu um erro estratégico da marca.

68 people reacted to this.

Return of the Legendary HEMI Corrects Strategic Error for the Brand, Generates Record Demand, and Proves That the Passion for the V8 Engine Is Stronger Than Ever.

The Ram 1500 has proven the strength of its legacy. The return of the legendary V8 engine HEMI resulted in over 10,000 orders in just 24 hours. The public’s response was a clear sign of the power and passion that the V8 engine ignites in enthusiasts. The decision to bring it back had a surprising and immediate impact.

Ram’s Strategic Decision

The return of the V8 engine was led by Tim Kuniskis, CEO of Ram. He publicly admitted that removing the HEMI was a strategic error. The absence of the engine for a year alienated a loyal customer base, especially those passionate about powerful engines, whom Kuniskis refers to as “cylinder counters”. The brand acted quickly to prevent these consumers from migrating to competitors like Ford and General Motors.

The Numbers of the Legendary V8 Engine

The famous 5.7-liter V8 engine HEMI is back. It is offered as an optional feature for $1,200 in the Ram 1500 lineup. Its configuration delivers 395 horsepower and approximately 56.6 kgfm of torque. Although the Hurricane 3.0 turbo engine is more powerful, with 420 horsepower, the public’s emotional connection to the HEMI speaks louder.

ARTICLE CONTINUES BELOW

A Sales Explosion

With the strength of a V8 and the luxury of a sedan, the Ram 1500 is the pickup that dominates any terrain with power and sophistication. Image: RAM Disclosure

The success of the strategy was visible in the numbers. To compare, Ram sold just over 51,000 light trucks in the second quarter. Orders for the new Ram with V8 engine in a single day accounted for nearly 20% of that quarterly volume. Despite the enthusiasm, the CEO warned of potential challenges in production. Demand has exceeded expectations, and the manufacturing pace is still being adjusted.

A Gesture of Reconnection with Tradition

According to Noticias Automotivas, the initiative to bring back the V8 engine was internally referred to as the F15 Program. It reflects a significant change in the company’s attitude. Ram shows that it is more open to listening to its customers and recognizing when a decision does not work. The return of the HEMI is not just a commercial response but a symbolic gesture to reconnect with the soul of the brand and with those passionate about performance and tradition.

1 Comment

most recent

older Most voted

Built-in feedback

View all comments

Rogerio

#147354

06/07/2025 08:15

A Chevrolet insiste na problemática correia banhada a óleo no Onix e na Tracker. O onix era para ser o carro mais vendido do Brasil, se tivesse mantido o motor de 4 cilindros e +- 130 CV. Ainda bem que a RAM acordou e viu que o público quer além de um carro bonito por fora, tenha um motor forte e confiável. Montadoras acordem, porque só os americanos tem carro bonitos e com motor de qualidade.

-1

Respond

Ram Acknowledges Mistake, Brings Back V8 Engine and Attracts Over 10,000 Orders in 24 Hours

Return of the Legendary HEMI Corrects Strategic Error for the Brand, Generates Record Demand, and Proves That the Passion for the V8 Engine Is Stronger Than Ever.

Ram’s Strategic Decision

The Numbers of the Legendary V8 Engine

A Sales Explosion

A Gesture of Reconnection with Tradition

While an average building in London or New York takes three years to be completed, in China a 26-story tower went up in five days with about 100 workers, and the global modular construction market already moves US$ 95 billion per year.

Australia installs giant concrete structures on the seabed 800 meters from the shore to create an ocean intake for desalination that will draw in saltwater and produce 30 million liters of drinking water per day.

A public school student single-handedly created a machine capable of treating water for up to 50 people using only solar energy. It was awarded third place at one of the most important science fairs in the world.

Goodbye traditional washing machine: Panasonic surprises housewives with the NA-G5 featuring four drums, a 13 kg washer and dryer, a 12 kg dryer, independent mini washers, a heat pump, and a 4-in-1 system awarded at the German Design Award.

While cities spend fortunes patching potholes and tons of plastic become waste, the Netherlands transforms over 218,000 recycled cups into a modular bike path that can conceal drainage, cables, and pipes.

While communities suffer from water scarcity and the advancing desert, women in Morocco use nets high up in the mountains to trap fog droplets, fill reservoirs, and transport drinking water through more than 10 km of piping.

Changan and Chery promise mass production of solid-state batteries with 1,500 kilometers of range in 2027 while Tesla still uses lithium and Toyota only promises to deliver theirs in 2028.

Volkswagen admits to Reuters that the value of its cars is falling in Brazil due to the aggressive entry of Chinese companies like BYD, but asserts that it will not enter a price war and believes it is well-positioned to hold back the advance.

How to make charcoal in the backyard using a small oven covered with galvanized sheets and sealed with fine soil, in a traditional Filipino technique called pugon that yields up to one and a half bags of charcoal per burn.

You won’t believe how industrial egg production works in Brazil and the level of technology behind millions of units produced every day.

Material practically banned for almost 90 years makes a strong comeback in construction: made of hemp and lime, it insulates 15 times more than concrete, absorbs CO₂ over the centuries, and challenges an industry that helped push it out of the market.

Ram Acknowledges Mistake, Brings Back V8 Engine and Attracts Over 10,000 Orders in 24 Hours

Return of the Legendary HEMI Corrects Strategic Error for the Brand, Generates Record Demand, and Proves That the Passion for the V8 Engine Is Stronger Than Ever.

Ram’s Strategic Decision

The Numbers of the Legendary V8 Engine

A Sales Explosion

A Gesture of Reconnection with Tradition

While an average building in London or New York takes three years to be completed, in China a 26-story tower went up in five days with about 100 workers, and the global modular construction market already moves US$ 95 billion per year.

Australia installs giant concrete structures on the seabed 800 meters from the shore to create an ocean intake for desalination that will draw in saltwater and produce 30 million liters of drinking water per day.

A public school student single-handedly created a machine capable of treating water for up to 50 people using only solar energy. It was awarded third place at one of the most important science fairs in the world.

Goodbye traditional washing machine: Panasonic surprises housewives with the NA-G5 featuring four drums, a 13 kg washer and dryer, a 12 kg dryer, independent mini washers, a heat pump, and a 4-in-1 system awarded at the German Design Award.

While cities spend fortunes patching potholes and tons of plastic become waste, the Netherlands transforms over 218,000 recycled cups into a modular bike path that can conceal drainage, cables, and pipes.

While communities suffer from water scarcity and the advancing desert, women in Morocco use nets high up in the mountains to trap fog droplets, fill reservoirs, and transport drinking water through more than 10 km of piping.

Changan and Chery promise mass production of solid-state batteries with 1,500 kilometers of range in 2027 while Tesla still uses lithium and Toyota only promises to deliver theirs in 2028.

Volkswagen admits to Reuters that the value of its cars is falling in Brazil due to the aggressive entry of Chinese companies like BYD, but asserts that it will not enter a price war and believes it is well-positioned to hold back the advance.

Used BYD Dolphin Mini becomes a standout among semi-new cars by selling in 15 days, surpassing HB20, Onix, and Polo in stores, and showing that used electric cars are gaining strength in the Brazilian market in 2026, according to a survey by Indicata released in April.

BMW X7 priced at R$ 1 million impresses with absurd technology, extreme luxury for seven people, and a self-parking system in Brazil

Hyundai launches Exter for around R$ 38,000 in direct conversion, cheaper than Citroën C3, Fiat Mobi, Argo, and HB20 in Brazil; entry-level mini-SUV has a 1.2 engine, six airbags, automated transmission, and even a sunroof in the more expensive car package in India.

Volkswagen admits to Reuters that the value of its cars is falling in Brazil due to the aggressive entry of Chinese companies like BYD, but asserts that it will not enter a price war and believes it is well-positioned to hold back the advance.

How to make charcoal in the backyard using a small oven covered with galvanized sheets and sealed with fine soil, in a traditional Filipino technique called pugon that yields up to one and a half bags of charcoal per burn.

You won’t believe how industrial egg production works in Brazil and the level of technology behind millions of units produced every day.

Material practically banned for almost 90 years makes a strong comeback in construction: made of hemp and lime, it insulates 15 times more than concrete, absorbs CO₂ over the centuries, and challenges an industry that helped push it out of the market.