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After Misleading Advertising About The Sale Of Green Hydrogen, Shell Was Warned By The RCC Of Holland. The Company Had Already Been Warned Before Due To Another Misleading Advertisement In Brazil
Shell was warned for misleading advertising for the second time in six months by Dutch authorities of RCC advertising standards. This time, the authority upheld two complaints from members of the public who complained about a Shell advertisement claiming, “We Make Millions Of Kilometers Cleaner,” offering green hydrogen for fueling buses, cars, and trucks. The RCC states that there were several issues with the advertisement.
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Check Out The Problems Caused By Shell’s Misleading Advertising
First, the RCC Highlighted That Green Hydrogen Is Misleading Because It Is A Byproduct Of Chlorine Production And Despite Having A Certificate As Non-Harmful To The Environment, It Is Not What The Consumer Would Truly Consider Green. Furthermore, The Term “Millions” In The Misleading Advertisement Has Not Been Confirmed By Shell Itself, Which Failed To Provide Sufficient Evidence Of How Many Kilometers Are Traveled Using Hydrogen.
According To The Commission, The Advertisement Suggests A Significant Contribution; However, This Is Currently Modest Compared To The Total Kilometers That Have Been Traveled. Shell Stated That It Would Study The Verdict Before Responding, Claiming It Is Transforming Into One Of The Largest Drivers Of Change Toward Renewable Sources In The Netherlands.
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At The End Of August, The RCC Stated That Another Campaign From Shell Was Misleading, But This Time Nothing Related To Green Hydrogen, But Instead About CO2 Emission Offsetting.
Shell Was Fined In Santa Catarina In August
In August Of Last Year, Consumers In São Bento Do Sul Approached The Public Prosecutor’s Office After Discounts Were Not Presented By The Fuel Network. The Company Was Offering Discounts Through An App, But Consumers In The City Could Not Use Them, Having To Pay The Full Price Of The Product.
According To The Director Of The Procon Of The Municipality, Allison Ricardo Do Prado, At The Time, There Were Several Consumers Complaining That The App Did Not Work. Consumers Filled Their Tanks, And Always At The Time Of Payment, The Purchase Came Out At Full Price Without Discount. Thus, The Practice Was Considered Misleading Advertising.
Before Imposing The Fine, The Agency Tried To Reach An Agreement, Seeking The Company To Obtain Explanations Regarding The Problem. However, Procon States That Raízen S.A (Shell Brazil) Did Not Attend And Submitted Information Beyond The Estimated Deadline.
Petrobras Is Also Accused Of Misleading Advertising Regarding Gasoline Prices
In September, The Attorney General’s Office Of 11 States And The Federal District Filed A Civil Action Aiming To Remove A Misleading Advertisement From Petrobras’ Website Regarding Gasoline Prices.
The Advertising Text States That Petrobras Receives Only R$ 2 Of Each R$ 6 That Is Paid By Consumers For A Liter Of Gasoline, As A Way To Place The Blame For The High Price On The ICMS Tax Charged By The States.
The Civil Action Was Signed By The Following States: Bahia, Rio Grande Do Sul, Pernambuco, Pará, Maranhão, Piauí, Amazonas, Sergipe, Espírito Santo, Amapá, Goiás, Minas Gerais, And The Federal District.
