Ypê
Interesting facts
Unilever reported Ypê to Anvisa months before the suspension of the products, after identifying dangerous bacteria in 18 batches of the competitor’s detergents and soaps, and the British multinational stated that there was an imminent risk to consumer health while the case turned into a narrative war on social media.
Maria Heloisa Barbosa Borges 14/05/2026 at 19:14
Economy
Ypê was born in 1950 in a soap factory in the interior of São Paulo, launched Brazil’s first transparent dishwashing liquid, bought Assolan and Atol, put TV stars in commercials, and now faces Anvisa ordering products to be recalled due to contamination.
Maria Heloisa Barbosa Borges 11/05/2026 at 13:23
Economy
