New factory in Manaus is expected to start operating from 2025

Yamaha, a renowned Japanese company in the motorcycle industry, recently announced an investment of more than half a billion reais in Brazil. The contribution aims to expand the company's presence in the Brazilian market and, simultaneously, contribute to the country's economy through the creation of new jobs.

Os planned investments will total R$ 540 million, of which R$ 430 million will be allocated to the construction of a new engine plant in the city of Manaus, capital of the state of Amazonas. However, this unit will be responsible for producing engines for motorcycles, generating around 200 new direct jobs in the region. The expectation is that the new factory will start operating in 2025.

Learn a little more about the history of Yamaha in Brazil and the first factory in Manaus with the video below

Yamaha will also invest a large amount in the current factory in Manaus

Yamaha will invest BRL 110 million in the modernization of its current motorcycle factory in Manaus, with a view to improving production efficiency. Consequently, it will increase your productive capacity. However, this contribution will be directed to the acquisition of new equipment and technologies, which will allow the company to optimize its manufacturing processes.

With this initiative, Yamaha reinforces its commitment to the Brazilian market, which is considered one of the most important for the company. In addition, the initiative will contribute to the generation of new jobs, which is essential for the country's economy at a time of recovery.

The company is considering moving its national headquarters to São Paulo

In addition to investing in the construction of the new engine factory in Manaus, Yamaha is also planning to change its administrative headquarters. In this sense, the plan is to move the headquarters from Guarulhos to the south zone of São Paulo.

Announced in 2022, the change will benefit from the contribution of more than half a billion reais, making the structure more modern. Furthermore, such structure will be adapted to the hybrid work system and more capacity for agility and innovation to promote its sustainable growth.

The change of administrative headquarters to the capital of São Paulo will also allow Yamaha to be closer to the main business centers in the country, which should facilitate the establishment of partnerships and the development of new market strategies. In addition, the city of São Paulo is known for its strong tradition in the area of ​​technology and innovation, which can be an advantage for the company in its search for creative and disruptive solutions.

Japanese automaker has been in Brazil since 1970 and invests in various sectors of society

It is worth mentioning that Yamaha has a long history of investments in Brazil. A company started its operations in the country in 1970 and, since then, has been dedicated to expanding its presence in the Brazilian market. Currently, Yamaha is one of the leaders in the motorcycle sector in the country, with a market share of over 25%.

In addition, the company also invests in other areas, such as the production of musical instruments and professional audio equipment. In 2020, Yamaha inaugurated a piano factory in the city of Indaiatuba, in the state of São Paulo, representing an investment of BRL 50 million. Furthermore, this unit is responsible for producing pianos for the Brazilian market and for export.

With the announcement of this new investment, Yamaha reaffirms its prominent position in the Brazilian market and its contribution to the country's economy through the creation of jobs and the modernization of its production infrastructure. Finally, the company's initiative also reinforces the importance of the industry sector in Brazil, which plays a fundamental role in generating wealth and economic development.