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Iconic Chevrolet model disappeared from GM's website, ending an era of success in Brazil! What led to its discontinuation and what is the future of its successor?
The Chevrolet Cruze, one of the most admired midsize sedans in the Brazilian market, finally ends its journey after years of success.
The news may take fans by surprise, especially since the last time we saw the model on display was on the company's website. Chevrolet. But what led the brand to make such a drastic decision? The answer may be more complex than you imagine.
The model's production ended at the end of 2023, with manufacturing at the Santa Fé plant, in Argentina. The strategy of making the model available on the Chevrolet website in Brazil aimed to sell off the remaining stock, ensuring that the last vehicles were sold before definitive withdrawal from the market.
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However, this week, the Sport6 sedan and hatchback, both with the 1.4 Turbo engine, were removed from the GM website, marking the end of an era for these models.
Decision that follows the trend
The decision to discontinue the Cruze is no surprise to anyone who follows the automotive market. The sales performance of the Sport6 sedan and hatch in 2024 was modest.
Until July, the Cruze had only 745 units registered, while the Sport6 achieved only 177 registrations. These numbers reflect a significant drop compared to previous years.
The one chosen by Chevrolet
Chevrolet, in turn, already has a plan to replace the Cruze at the factory. Santa Fe. With the discontinuation of the Cruze, the plant's production capacity will be redirected to the manufacture of the Tracker, a compact SUV that began production in Argentina in mid-2022.
This move will not only meet a growing demand for SUVs, but also allow Chevrolet to optimize its production line.
The departure of the Cruze from the Brazilian market marks the end of an era for a model that, for years, was a favorite among consumers.
With the arrival of the Tracker, Chevrolet is betting on a future more aligned with current trends in the automotive market, where SUVs dominate consumer preferences.
If you are one of the many fans of the Chevrolet Cruze, which model do you think can fill the void left by its absence? Share your opinions in the comments and join the conversation about Chevrolet's new phase in Brazil!
