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Toyota Is Preparing the Biggest Electric Car Launch in Brazil’s History to Outshine Fiat and BYD

Written by Flavia Marinho
Published on 10/05/2024 at 08:53
toyota - yaris cross - corolla cross - fiat - BYD - lançamento da toyota - SUV
Toyota chega com dois pés na porta e se prepara para seu maior lançamento no Brasil, que promete aniquilar a Fiat e a BYD
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Toyota Enters with Both Feet and Prepares for Its Largest Launch in Brazil, Promising to Annihilate Fiat and BYD

Toyota positions itself to carry out the most significant launch in the history of electric vehicles in Brazil, targeting competitors like Fiat and BYD directly. The Japanese automotive giant, globally recognized for beloved models like the Corolla and the Corolla Cross SUV, is preparing to exceed its own records and introduce an innovation that still seems unimaginable in the market.

Vikram Gulati, director of Toyota Kirloskar Motor in India, revealed that the company plans to introduce electric vehicles equipped with solid-state batteries in the near future.

Get to Know the Toyota Factory in Brazil, Where Models Like Corolla Cross, Yaris, and Etios Are Manufactured

YouTube video

Toyota President Asserts That It Will Be Possible to Recharge the Vehicle in Just 10 Minutes, and It Will Have a Range of 1,200 km

“In a few years, we will introduce our electric vehicles with solid-state batteries,” he stated. However, what truly captured the public’s attention was the recharge time of these vehicles.

“It will be possible to recharge the vehicle in just 10 minutes, and it will have a range of 1,200 kilometers with an excellent lifespan,” Gulati emphasized.

‘It Went Bad’ for Fiat, Japanese Aims to Face BYD, Which Has Already Sold Over 3 Million Cars in Brazil

In addition to representing a threat to Fiat, Toyota also aims to contend with BYD, which has already sold over 3 million vehicles in Brazil since its arrival.

Lucas Fernandes, a Solar Energy specialist, commented on his Instagram that Toyota’s main focus is “to demystify the charging and range issues we currently face, especially in Brazil due to our infrastructure.”

He also mentioned BYD’s strength, which has surpassed Tesla as the leading electric vehicle manufacturer in the world, but now faces the new challenge posed by Toyota, which is ready to innovate in the segment.

“BYD had surpassed Tesla as the largest electric vehicle manufacturer in the world a few years ago. Now, Toyota is ready to transform the electric vehicle market. Thus, the competition between them remains intense,” Fernandes concluded.

So What Will Be the Next Model to Break Sales Records in Brazil?

Finally, the Toyota Yaris Cross has been registered in Brazil: the brand’s new and cheapest mini SUV in the country, is set to launch in 2025. Undoubtedly, the launch of the Toyota Yaris Cross has everything to stand out as one of the most popular cars in Brazil and break the sales record predicted by the manufacturer. This highly anticipated mini SUV promises to shake up the national automotive market with its various versions and configurations.

Toyota announced it will invest 11 billion reais in Brazil by 2030, of which R$ 1.63 billion will be allocated for the production of the Yaris Cross SUV at the Sorocaba factory in São Paulo, starting in 2025, with a flex hybrid version available.

After confirmations and sightings during tests on Brazilian roads, the design of Toyota’s SUV was officially registered by the Japanese automaker at the INPI – National Institute of Industrial Property.

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Roberto Carneiro
Roberto Carneiro
17/05/2024 18:30

3 milhões de veículos comercializados ?
Acho muito difícil. É isso mesmo ?

Rogério
Rogério
14/05/2024 09:01

É porque somos tupiniquins???

Rogério
Rogério
14/05/2024 09:00

Os governantes brasileiros tem que aprender a tor orgulho e não aceitar diferenças gritantes na qualidade em comparação aos mesmos carros europeus e asiáticos.
A Toyota, só pra lembrar alguns itens: silencioso do Corolla Cross, suspensão traseira com eixo fixo (não é individual como nos países desenvolvidos);
Os governantes tem como “exigir” essas diferenças

Flavia Marinho

Flavia Marinho é Engenheira pós-graduada, com vasta experiência na indústria de construção naval onshore e offshore. Nos últimos anos, tem se dedicado a escrever artigos para sites de notícias nas áreas militar, segurança, indústria, petróleo e gás, energia, construção naval, geopolítica, empregos e cursos. Entre em contato com flaviacamil@gmail.com ou WhatsApp +55 21 973996379 para correções, sugestão de pauta, divulgação de vagas de emprego ou proposta de publicidade em nosso portal.

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