Volvo aims to end its lineup of gasoline-powered engines to start the future, with electric cars by 2030
The company, Volvo Cars, already has a set date to abandon the production of vehicles with gasoline powered engines. According to Volvo, gasoline engines from 2030 should no longer be produced, including hybrid models. The company launched last year the first all-electric model, XC40 Recharge, but during the announcement the new C40 was also presented.
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Volvo's strategic plan
Volvo is following the plan that was announced in 2019, in which half of the brand's engines would no longer run on gasoline, but on electricity, by 2025. The other half should be plug-in hybrids (Vehicles in which the battery stops using electric motors can be charged directly from an outlet).
Volvo also announced its goal to become the leader in the premium electric car market, as the segment is experiencing rapid growth.
The company's chief technology officer, Henrik Green, says there is no longer a long-term future for models with gasoline-powered engines.
Sales process for cars that do not use gasoline
It was also presented that the marketing of Volvo cars will only occur digitally, during the event.
The decision taken is to make the purchase process transparent and reliable through the website where the customer can opt for pre-configured models for prompt delivery or assemble the car according to their preference.
All prices will be defined and all processes will be transparent, eliminating “tiring negotiations”. The company has not yet informed when the online sales process will start or how much the investment will be in the entire operation.
However, such investments will focus on the brand's sales channels and the reduction of complexities in the offer of its vehicles. Lex Kerssemakers, head of the company's global commercial operations, announced that the customer experience must be the best possible, and that online and offline must be fully integrated.
