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After Closing a Partnership at the End of Last Year, Xiaomi Will Use a Solution Created by Embraco from Santa Catarina. The Chinese Company Will Use the Compressors of the Santa Catarina Brand in Projects Around the World
Xiaomi, one of the global giants of Chinese technology, will use a solution created in Santa Catarina by Embraco. The inverter compressor is what has gained visibility in Xiaomi’s new line of refrigerators, which, in addition to being the second-largest smartphone producer in the world, is heavily investing in expanding its portfolio, with operations in smart appliances and even electric cars.
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Xiaomi and Embraco Form Partnership
At the end of last year, Embraco – which is currently a brand of the Japanese Nidec Global Appliance (NGA) – and Xiaomi formed a partnership for technology use. It was established that the new line of household refrigerators from the Chinese giant will utilize variable-speed compressors, in a portfolio that ranges from the entry-level product, the FMX, to the VES, which is the Premium platform.
These compressors were created by the Embraco research team in Santa Catarina to achieve greater energy efficiency. After some time, they began to be produced by the company’s factories around the world, mainly in China, which will supply Xiaomi. The partnership also included the supply of Embraco electric motors for washing machines.
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The meeting that took place in Beijing included the participation of Xiaomi’s Vice President and Partner, Zhang Feng, and the Chairman of the Group’s Procurement Committee, Liu Uao Ping, who is also the General Manager of the Appliances Sector. With a profile of a rapidly growing company, Xiaomi seeks to partner with companies that produce cutting-edge technology, like Embraco from Santa Catarina.
Xiaomi Decides to Enter the Electric Car Sector
In addition to investing in smartphones and electronics, the Chinese company is also focusing on several areas, and the electric car sector seems to be the most ambitious. Plans show that the company intends to build a new factory for vehicle production that should start production as early as 2024.
Production could reach a level of 300,000 cars per year. In addition to the new electric model factory, Xiaomi is also expected to build its entire management, research, and sales structure at the same location. The new plant is expected to be established in Beijing, with plans for its physical stores in the area to support sales.
Get to Know Embraco
Since 1971, Embraco has been a global provider of refrigeration technology for the entire domestic and commercial cold chain, with a broad, efficient, and competitive portfolio for residential appliances, restaurants and professional kitchens, supermarkets, and convenience stores, display units, and special applications. As part of Nidec Global Appliance, a division of Nidec Corporation, its solutions stand out for the innovation that exceeds the most challenging expectations of customers. For more information, visit: embraco.com
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