Zenir Móveis Plans to Open 20 More Stores in Ceará and Create Jobs for 3,000 People by 2023

The Zenir Móveis Group Is Expanding Its Business In The State Of Ceará, Acquiring A Mattress Factory And Solar Power Plant, Estimating To Generate More Than 3 Thousand Jobs By 2023

Completing 30 years of presence in Ceará in May of next year, the number of Zenir Móveis stores is expected to reach 60 stores by the company’s pearl jubilee celebration. José Alves de Oliveira, a businessman from Ceará, still plans to open another 20 units in the state by 2023, generating more than 3 thousand job opportunities. Even with harsh impacts due to the pandemic, Zenir Móveis still made investments in acquiring the Eurosono mattress factory and developing its own e-commerce platform, which is expected to launch in the first quarter of next year.

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Find Out Where The New Stores Will Be In Ceará

According To The Businessman From Ceará, There Are Already Two Stores In Operation, One Located In The Center Of Fortaleza, In Praça Do Ferreira, And Another In Aquiraz. The Other Two, Which Are Already Under Development, Will Be In Camocim And Baturité.

In Total, There Will Be More Than Ten Zenir Móveis Stores For Next Year And Another Ten With A Forecast To Arrive By 2023, Totaling 20 Stores Over The Next Two Years, Generating Thousands Of Jobs. According To The Businessman, In The Company’s Planning, The Priority Is To Provide Opportunities For Ceará, So It Is Not Yet Considered To Open Stores In Other States.

The Logistics Becomes Easier, That Is, The Aim Is To Strengthen The Zenir Móveis Brand Even More, Especially Now That The Company’s e-commerce Will Be Launched Next Year. According To The Businessman, The Platform Has Not Yet Been Launched Because It Needs To Be A Well-Thought-Out Business And Requires Very Well-Executed Logistics.

Investments Of 25 Million In The Mattress Factory

José Highlighted The Purchase Of The Mattress Factory, Which Has Been In The Ceará Market For 61 Years. The Former Owner Considered Exiting The Market Due To His Age And Because Of His Partnership Of Over 20 Years, He Thought Of Selling The Factory To The Zenir Móveis Group.

According To José, The Investments In The Factory Were Almost R$ 25 Million. The Agreement Was Signed This Year And The Unit Is Already Operating With All Equipment. The Mattress Factory Is Located In Jaguaruana And Has Been Established In Ceará For Over 40 Years.

By Mid-Next Year, The Company Should Also Have A Plant Generating Electricity For The Zenir Móveis Group. Both Investments Are In The Interior, Aiming To Generate New Job Opportunities For The Local Population.

Group Discusses Challenges For Next Year

According To José, Two Stores Have Already Been Opened; However, Two More Were Supposed To Open This Month, But There Was Not Enough Time Due To Store Renovations, And Additionally, There Was The Purchase Of The Mattress Factory And The Solar Power Plant. All Of This Was Through A Planning That Aimed To Achieve Everything Last Year And This Year, And Already Includes Preparation For The Next Two Years.

According To The Businessman, Next Year, All Stores Will Be Renovated And Air-Conditioned To Provide Greater Comfort For Employees And Customers Of The Zenir Móveis Group. Another Investment That Will Arrive Next Year, Generating Numerous Jobs, Will Be In The Distribution Center In Maracanaú, On An Area Of 80 Thousand M².

Source: Diálogo Econômico Interview