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With Decades of Tradition in Brazil, Toyota Has Earned a Reputation for Producing Reliable and Durable Vehicles; Discover the Models That Marked Generations and Continue to Be Smart Choices in the New and Used Market
When it comes to reliable cars, Toyota is one of the first brands that comes to the minds of Brazilians. It’s no coincidence: the Japanese manufacturer has built a solid reputation that spans generations. Owners rarely switch to another automaker. In practice, those who buy a Corolla or a Hilux tend to remain within the brand, reinforcing public loyalty.
The history of Toyota in Brazil began in 1958 when the company opened its first operation outside Japan, assembling the legendary Land Cruiser in São Paulo. A few years later, in 1962, the production line was moved to São Bernardo do Campo, where the iconic Toyota Bandeirante was born. Since then, the brand has consolidated itself as a synonym for quality, reliability, and robustness, becoming a reference in both the automotive and utility vehicle markets.
With this legacy, we selected five Toyota models that can be purchased without fear, whether new or used, as they represent durability, liquidity, and a low incidence of mechanical problems.
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The Toyota Hilux is R$ 75.5 thousand cheaper and bets on the 2.8 turbodiesel engine with up to 204 hp and 50.9 kgfm to catch up with the VW Saveiro, which leads with 4,472 sales.
Etios: The Honest and Reliable Car That Conquered Brazilians and Argentinians
The Toyota Etios debuted in September 2012 as the entry model of the manufacturer, facing heavyweight rivals such as the Hyundai HB20 and the Chevrolet Onix, which replaced the Agile and the Corsa. Even without the most attractive design in the segment, the Etios gained ground for its reliability and honest drivability.
Produced in Sorocaba (SP), the hatchback and sedan were manufactured until April 2021, offering 1.3 and 1.5 engines, in addition to versions with adventurous appeal. Interestingly, it was the best-selling Toyota in Argentina, reinforcing its good international acceptance.
Currently, in the used car market, the Etios can be found for prices between R$ 30 thousand and R$ 70 thousand, with the sedan body style being the preferred choice for families looking for interior space and cost-effectiveness. For those seeking a car without unpleasant surprises, the Etios remains one of the best options.
Hilux: The Pickup That Leads and Symbolizes Strength and Robustness
No reliability ranking in Brazil would be complete without the Toyota Hilux. One of the biggest successes among medium utilities, it remains a reference for strength and durability. According to data from Fenabrave (National Federation of Automotive Vehicle Distribution), only in the first half of 2025, 15,567 units were registered, a number that places it ahead of competitors like the Ford Ranger (8,569) and Mitsubishi L200 (5,729). Despite this, it still lagged slightly behind the Chevrolet S10 (16,769).
In Brazil since 1992, initially imported from Japan, the Hilux began being produced in Argentina in 1997, from where it continues to supply our market. Available in single cab and double cab body styles, the pickup starts at R$ 253,090 (CS) and goes up to R$ 278,790 (CD).
The Toyota Hilux is recognized not only for its performance on and off the road but also for its durability, making it a safe investment for both work and leisure.
Yaris: Compact, Versatile, and Balanced
The Toyota Yaris arrived in Brazil in 2018 to fill the space between the Etios and the Corolla, offering both hatch and sedan body styles. At the time, prices ranged from R$ 59,590 to R$ 79,990, with 1.3 engines in the hatch and 1.5 in both the hatch and sedan, plus the adventurous X-Way version.
With 4.14 m in length and 310 liters of trunk space, the hatch proved to be compact and practical for daily use. The sedan, on the other hand, offered 4.42 m in length and 473 liters of trunk space, ideal for families needing more room. Although it was discontinued at the end of 2024, the Yaris is still valued in the used market, found between R$ 70 thousand and R$ 100 thousand, depending on the year and mileage.
For those looking for a car balanced between comfort, reliability, and price, the Yaris offers an excellent alternative within Toyota’s portfolio.
Corolla: The Sedan That Became a Synonym for Reliability
Launched globally in 1966, the Toyota Corolla is a true global icon and could not be left out of this list. In Brazil, it first appeared in 1992 at the São Paulo International Auto Show, shortly after the opening of imports. Today, it is available in several versions, with highlights on the hybrid and sporty variants.
Currently, prices start at R$ 171,590 for the entry combustion version, reaching R$ 199,790 for the GR-Sport, R$ 189,000 for the GLi HEV hybrid, and R$ 199,990 for the Altis Hybrid Premium. The sporty version GR Corolla surprises with prices of R$ 416,990 (Core) and R$ 461,990 (Circuit).
According to data from Fenabrave, just in August, 2,890 new units were registered, in addition to 24,674 used transactions. A historic rival of the Honda Civic, the Corolla is the preferred sedan of Brazilians seeking reliability and liquidity.
Fielder: The Station Wagon That Is Missed
Even after being discontinued in 2008, the Toyota Fielder still holds a special place in the hearts of many consumers. In an era when SUVs began to dominate the market, the station wagon continued to be remembered for its versatility and drivability.
Equipped with a 1.8 naturally aspirated engine of up to 136 hp with ethanol, the Fielder offered a trunk space of 411 liters and praised dynamic behavior. More than that, it maintained Toyota’s tradition of reliability: those who own one seldom think of parting with it.
Today, some units can still be found in the used market, with prices ranging between R$ 40 thousand and R$ 50 thousand, reinforcing its value even after so many years out of production.
Tradition That Translates Into Trust
From its debut with the Land Cruiser in 1958 to the current models, Toyota has built an unshakable reputation in Brazil. Whether in the Corolla, the Etios, the robust Hilux, the versatile Yaris, or the nostalgic Fielder, the Japanese brand demonstrates that investing in a Toyota equals safety, durability, and liquidity in the new and used market.
The information was released by Auto+ and Fenabrave, detailing sales data, prices, and technical features of these models. These numbers reinforce how Toyota continues to be one of the smartest choices among consumers who value reliability.
And you, have you ever had or intend to have a Toyota car? Which of these models — Etios, Hilux, Yaris, Corolla, or Fielder — would be your choice for investing in reliability and tradition? Share your experience or opinion in the comments!
TOYOTA esta sempre na frente de todas as montadoras do mundo 10 anos de garantia não quebram. Eu tenho um Corolla Altis 2025 é completissimo. Super econômico
TOYOTA esta sempre na frente de todas as montadoras do mundo 10 anos de garantia não quebram. Eu tenho um Corolla Altis 2025 é completissimo. Super econômico
Tenho um yares Sedan.Maravilhoso.