Apple Surprises The Market With Record iPhone Sales, Nearly US$ 144 Billion Revenue, And US$ 42 Billion Profit In The Fiscal Quarter, Surpassing Analysts’ Expectations And Solidifying One Of The Strongest Financial Periods Ever Recorded By The Company.
Apple began the fiscal year with performance exceeding Wall Street expectations, driven mainly by historic iPhone sales. Apple reported revenue of US$ 143.76 billion and net profit of US$ 42.1 billion in just three months.
This result placed Apple in one of its most profitable quarters in recent history, with significant growth across multiple fronts and a strong increase in the active device base, reinforcing the strength of the company’s ecosystem.
iPhone Leads Apple’s Results Explosion
The main driver of Apple’s quarter was the iPhone. Revenue from the company’s flagship product reached US$ 85.27 billion, up 23% year-over-year and well above market estimates.
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According to Apple, demand was driven by the iPhone 17 models released in September. The performance marked an important turnaround compared to the same period last year, when iPhone sales had shown weakness.
CEO Tim Cook emphasized that demand for the iPhone was exceptional, highlighting that the product once again significantly propelled Apple’s growth.
Revenue And Profit Exceed Wall Street Expectations
Apple reported earnings per share of US$ 2.84, exceeding the market’s average estimate of US$ 2.67. In the same quarter last year, the figure was US$ 2.40.
The gross margin also improved, reaching 48.2%, above the projection of 47.5%. The numbers show that Apple not only sold more but was able to maintain high profitability even with larger volumes.
Active Device Base Reaches New Level
Apple reported that its active device base, which includes iPhones, Macs, and other products, reached 2.5 billion units in use worldwide. The number was 2.35 billion the previous year.
This data is significant because it indicates the potential for expansion in Apple’s services segment, as each active device represents a gateway for subscriptions, advertising, and other recurring revenue sources.
China Drives Regional Growth For Apple
Apple reported especially strong performance in China, including Taiwan and Hong Kong. Revenue in the region increased by 38%, reaching US$ 25.53 billion, with the iPhone again as the main highlight.
According to Apple, there was significant growth in device upgrades in mainland China, as well as an increase in the number of consumers migrating from other brands to the company’s ecosystem.
Not All Lines Kept Up With The iPhone’s Pace
Despite the strong quarter, some areas of Apple showed more moderate performance. Revenue from Macs totaled US$ 8.39 billion, a drop of 7% compared to the previous year and below market expectations.
The iPad, on the other hand, reported positive results, with a 6% increase in sales, reaching US$ 8.6 billion. About half of the tablet buyers during this period were new users of the product, according to Apple.
Wearables And Services Show Different Behaviors
Apple’s Wearables, Home, And Accessories division, which includes Apple Watch, AirPods, and Vision Pro, recorded revenue of US$ 11.49 billion, a decline of 2% year-over-year.
On the other hand, Apple’s Services segment grew by 14%, reaching US$ 30.01 billion. The company highlighted the increased audience for Apple TV, growth in subscriptions, and greater contributions from advertising and warranties. Services remain a central piece of Apple’s long-term strategy.
Apple’s shares reacted moderately following the earnings release, rising by 0.8%, while investors analyze the sustainability of this growth pace in the coming quarters.
Do you think Apple can maintain this level of iPhone sales and profit in upcoming results, or was this quarter an outlier?

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