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Roger Corassa Takes Over as Vice President of OMODA & JAECOO Brazil and Defines Five Strategic Pillars to Bring the Brand to the Top 10 in Sales Starting in 2026.
Leading OMODA & JAECOO Brazil starting this month, Roger Corassa takes on the role of Executive Vice President with a clear agenda to drive the next growth cycle for the brand in the country. With over 30 years of experience in the automotive industry, the executive has defined five strategic missions that will guide the company’s expansion as early as 2026, aiming to elevate the Brazilian operation to a new level of relevance within the global group.
The strategy comes at a decisive moment for the brand in Brazil, marked by the consolidation of operations, sustainable growth, and institutional strengthening. Under Corassa’s leadership, the five pillars will structure the commercial, operational, and industrial fronts of OMODA & JAECOO, with a special emphasis on customer experience and long-term competitiveness.
People and Development of Local Skills
The first pillar of Roger Corassa’s work is directly linked to the structuring and strengthening of the Brazilian team. The agenda includes the development of new skills, formation of local leadership, and consolidation of an organizational culture focused on performance, collaboration, and proximity to the consumer.
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The guideline reinforces OMODA & JAECOO’s positioning as a brand “made by Brazilians for Brazilians”, with decisions increasingly aligned with the reality of the national market and the expectations of local consumers.
Strategic Launches and Portfolio Expansion
The second pillar focuses on the expansion of the product portfolio, with the planned launch of the models Jaecoo 5, Jaecoo 8, and Omoda 4 throughout 2026.
The product offensive will target the most relevant segments of the Brazilian market, especially the SUVs segment, combining contemporary design, advanced technology, and a strong appeal for energy efficiency.
The new models have been conceived to meet the demands of Brazilian consumers, combining innovation, connectivity, and solutions aligned with local usage profiles.
Advancement of the Local Production Plan in Brazil
Local production is among the strategic priorities under Corassa’s leadership. OMODA & JAECOO is advancing in feasibility studies for national manufacturing, focusing on identifying opportunities, leveraging synergies with the Brazilian production chain, and optimizing costs.
This initiative is considered essential for enhancing the brand’s competitiveness in the domestic market and, in the medium term, positioning Brazil as a potential production hub for South America, strengthening the company’s industrial presence in the region.
Expansion and Strengthening of the Dealership Network
Another central axis of the strategy is the expansion of the dealership network. After consolidating 70 stores in operation by 2025, the brand aims to reach up to 100 points of sale in 2026, increasing its national coverage and reach.
This move is seen as fundamental for gaining presence in strategic markets, ensuring complete service to customers, and reaching new consumers, always focusing on improving the buying and ownership experience.
Customer Experience as a Competitive Differentiator
The fifth pillar consolidates customer experience as a competitive differentiator for OMODA & JAECOO in Brazil. The strategy provides for strengthening a closer, more human, and agile relationship with consumers, ensuring excellence in both the sales process and after-sales service.
The guideline for the entire network is to reinforce the brand’s unique attributes, build trust, and continuously improve the technological offering, contributing to a more modern, diverse, and sustainable mobility.
“OMODA & JAECOO enters 2026 prepared for a new leap. We have products, a network, a willingness to invest, and, most importantly, people to build a solid, sustainable, and relevant operation in the Brazilian market. We want to grow consistently, with close customer relationships and a well-defined industrial strategy,” says Roger Corassa.
The five pillars of action are based on the results achieved in 2025, a year in which the brand established itself among the Top 10 in the C and D SUV segments, ranked among the Top 20 in national market share, and achieved a prominent position as Top 5 in electrified vehicles, driven by the performance of the Jaecoo 7 SHS.
With this starting point, OMODA & JAECOO begins 2026 positioned to enhance its competitiveness and influence, entering a new phase of growth in the Brazilian automotive market.
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