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BMW Group Highlights That Brazil Is The Market With The Greatest Potential In Latin America. New Investments And Projects Will Be For The Factory In SC
The CEO of BMW Group, Alexander Wehr, recently stated that he is confident in increasing production at the Araquari factory, located in the state of Santa Catarina. The executive also mentioned that the company is celebrating good results in Latin America, with Brazil leading performance after increasing sales by nearly 43% in 2020 and escaping the crisis brought to the country by the coronavirus pandemic. Also see this news: BMW i3, Electric Car Sold In Brazil, Is Expected To Get A New Model With An Ethanol-Powered Generator
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Market Growth
Alexander Wehr, CEO of the German group, stated that Brazil leads performance after increasing sales by nearly 43% in 2020 and escaping the crisis brought to the country by the coronavirus pandemic, comfortably leading the premium automobile market with a share of over 30% of sales in the segment. While many countries in the region will take two to three years to recover, Brazil is the only place in the world where we have already grown more than in the pre-pandemic period,” says the BMW executive.
The CEO states that while it is true that Brazil has already delivered more, it is by far the market with the greatest potential in Latin America, with a young population, diversified economy, and receptiveness to new technologies. According to him, “We are confident in the country. We have the capacity to produce more at the Araquari factory, but we do not regret making the investment because it is strategic in the long term, and we will invest again as soon as growth returns.”
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The BMW Group Factory In The State Of Santa Catarina
The Brazilian BMW Group factory in Araquari (SC), inaugurated in 2014 with investments of €200 million, recently reached the milestone of 70,000 vehicles produced in seven years, never reaching even half of the potential of 36,000 units/year, but manufactures the models (3 Series, X1, X3, and X4) that account for over 70% of the brand’s sales in the country, equivalent to 4,600 cars in 2020 and 5,600 from January to July 2021.
Wehr emphasizes that the factory in Santa Catarina was designed to primarily serve sales in Brazil, but exports are also part of the plans – as occurred in 2016 and 2017, when 10,000 units of the X1 were exported to the United States. According to the executive, pilot programs for shipping assembled cars to neighboring countries have already begun. “We just haven’t started sales in Argentina due to adverse market conditions,” he says.
BMW Is Still Investing In The Sustainability Of Its Vehicles
BMW Group Brazil, as part of its pioneering strategy in electric mobility and commitment to sustainability, developed an experimental project in which it created a solar-powered refueling station for electric cars that is completely disconnected from the public electricity grid.
The device, which is still in the testing phase, uses eight sets of photovoltaic panels to generate energy. The project, developed in Brazil, was selected among the top five of the global innovation and intrapreneurship program promoted by the parent company of the German automaker. The execution was done in partnership with the Strategic Research Center for Solar Energy at the Federal University of Santa Catarina (UFSC), Grupo Solvi, and Energy Source.
The last two are important for a key aspect of the project: the station reuses high-voltage batteries from BMW i3 cars, the first fully electric model sold by the manufacturer in Brazil. Solvi collects the batteries, and Energy Source applies them. Six battery modules are used in the device, which store the energy produced by the solar power panels.
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