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Brazilians Forget the U.S. and Make Argentina Their Favorite International Destination in 2025: Javier Milei’s Country Welcomes 1.42 Million Tourists by Air, Surpassing Travel to the United States After 25 Years

Written by Alisson Ficher
Published on 03/09/2025 at 15:11
Argentina ultrapassa EUA e se torna o destino internacional favorito dos brasileiros em 2025, com 1,42 milhão de turistas de avião.
Argentina ultrapassa EUA e se torna o destino internacional favorito dos brasileiros em 2025, com 1,42 milhão de turistas de avião.
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For The First Time Since 2000, Argentina Surpassed The United States As The Most Sought-After Destination By Brazilians For International Flights, Revealing A Change In Tourism Behavior And Growth In Interest In South American Countries.

Argentina assumed leadership in 2025 among international destinations accessed by flights departing from Brazil, surpassing the United States for the first time in at least 25 years.

From January to July, 1.42 million passengers landed at Argentine airports, compared to 1.38 million in the U.S., according to data from Anac compiled from the movement of paying passengers.

This is the first break in American hegemony since the beginning of the series in 2000. The surpassing occurs after a 2024 still dominated by the U.S.

In that year, between January and July, 1.24 million travelers left Brazil for U.S. territory, while Argentina received 1.10 million.

In 2025, both flows grew; however, the advance was more intense for the neighboring country, consolidating the inversion of the ranking in the aggregate of the first seven months.

Argentina surpasses U.S. and becomes the favorite international destination for Brazilians in 2025, with 1.42 million air travelers.
Argentina surpasses U.S. and becomes the favorite international destination for Brazilians in 2025, with 1.42 million air travelers.

Historical Turnaround In Brazil–Foreign Routes

The swap in positions is reinforced by monthly indicators. Argentina surpassed the mark of 200 thousand passengers departing from Brazil in four of the seven first months of 2025.

The United States reached that level in only two months of the same period. In 2024, the scenario was the opposite: the U.S. was more sought after in 11 of the 12 months. This movement highlights a reorientation of Brazilian air traffic in the short term.

In the annual cut until July, the volume of passengers headed to Argentine airports grew 29.6% compared to the same period in 2024.

For the U.S., the rise was 11.7%. The difference in pace helps explain why Argentina reached the top position in the series, even with both markets expanding.

Argentina’s Boost In 2025

In addition to absolute growth, the share of South America in the total number of international trips from Brazil increased.

In 2022, only 28.7% of passengers chose a South American destination. By 2025, up to July, this share rose to 40.9%.

At the same time, neighboring countries bolstered their service offerings to tourists— a factor cited by experts as a stimulus for repeat travel and the discovery of new itineraries within the continent.

At the top of the ranking by country, Chile remains in third place among international destinations accessed by air from Brazil in 2025.

In 2022, Chileans held the fifth position and gradually advanced to their current standing, already observed in 2024.

Panama, on the other hand, fell out of the top 5 this year, a movement influenced by its role as a hub for connections to other destinations.

This makes the flow more sensitive to adjustments in the flight network and the final passenger preference.

Argentina surpasses U.S. and becomes the favorite international destination for Brazilians in 2025, with 1.42 million air travelers.
Argentina surpasses U.S. and becomes the favorite international destination for Brazilians in 2025, with 1.42 million air travelers.

Change In Traveler Behavior

The recent market dynamics, according to analysis by Professor Bianca Dramalli from ESPM, are associated with a greater appreciation of the regional surroundings.

She points to a trend of increased attention to the “Latin market,” which, in the researcher’s words, “is in vogue.”

The argument combines factors of accessibility and variety of experiences, highlighting the sophistication of services, the opening of new hotels, and the advancement of niches such as wine tourism.

Another significant change is found in the profile of the traveler. According to Dramalli, a portion of the growth comes from first-time tourists abroad.

“In the past, there was an idea that going to a neighboring country was not a ‘real’ international trip; that’s over,” she states.

For this group, the total cost compared to alternatives like the U.S. and Europe weighs more than recent local inflation.

As the professor summarizes, “what matters is the comparison with other destinations,” in line with the value perception that guides consumption decisions.

Why The Region Attracts More Brazilians

The resumption of connections within South America occurs alongside the recovery of Brazilian air traffic.

Although Argentina’s leadership derives from international flow, the heated demand environment also manifests in the total number of passengers transported in 2025.

With successive monthly records in July, the expansion strengthens the network and increases the supply.

This context favors short- and medium-distance routes, where fares, flight time, and ease of documentation combine to reduce barriers to entry for Brazilian travelers.

Urban itineraries in Buenos Aires, Mendoza, and Córdoba, along with natural attractions in Patagonia, add to the geographical proximity and the currency offers at certain times.

The practical effect is a demand curve that consolidated in the first half and maintained at the beginning of the second, sustaining the advantage over the United States in the aggregate until July.

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Argentina surpasses U.S. and becomes the favorite international destination for Brazilians in 2025, with 1.42 million air travelers.

More Brazilians Leaving Than Tourists Entering

Data on air traffic movements also show a negative balance between departures and arrivals in Brazil.

In 2024, 12.6 million passengers left the country for international destinations by air, while 4.6 million international tourists arrived at Brazilian airports in the same period.

The difference of 8 million does not equate to a count of unique individuals, as the same traveler may leave and return more than once.

Still, it indicates that more Brazilians are traveling abroad than foreigners coming to Brazil in 2024. Anac emphasizes that the survey considers paying passengers and does not distinguish nationality.

This reading contextualizes the turn towards regional destinations: with more people willing to fly and at relatively competitive prices, Argentina converts intention into actual volume and regains the lead lost since the beginning of the historical series.

The performance reinforces the role of the neighboring country in the Brazilian travel network and is likely to influence the distribution of seats, frequencies, and fares in upcoming seasons.

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Alisson Ficher

Jornalista formado desde 2017 e atuante na área desde 2015, com seis anos de experiência em revista impressa, passagens por canais de TV aberta e mais de 12 mil publicações online. Especialista em política, empregos, economia, cursos, entre outros temas e também editor do portal CPG. Registro profissional: 0087134/SP. Se você tiver alguma dúvida, quiser reportar um erro ou sugerir uma pauta sobre os temas tratados no site, entre em contato pelo e-mail: alisson.hficher@outlook.com. Não aceitamos currículos!

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