Adidas Decision to Transfer Production of Alternate Shirts to Brazil Divides Fans, Concerns Argentinian Factories and Reflects Milei’s Politics.
The traditional alternate shirts of River Plate and Boca Juniors, the most popular clubs in Argentina, began being manufactured in Brazil this year.
In Argentine territory, production remains solely for the home uniforms. The change occurs after Javier Milei’s government lifted import restrictions, leading Adidas to switch suppliers.
As a DW report showed, despite the expectation of a drop in prices, values have not yet decreased. Fans have divided opinions: some advocate for production outside the country if quality and cost are advantageous; others lament the loss of local production.
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Textile Industry in Decline
In Villa Lynch, a suburb of Buenos Aires, a factory producing fabrics for sportswear has halved its production and workforce in the last two years.
Today, it imports about 20% of what it sells. “The problem is this, where do we go?,” lamented a worker while mentioning layoffs.
The Argentinian textile sector is facing significant contraction. Only one-third of employees work formally, and within this group, there has been a loss of 10% of positions in a year.
Clothing imports doubled in 2024, while consumer purchases on foreign websites — primarily Shein and Temu — tripled.
Government Defends Opening and Businesses Challenge
Milei’s economic advisor, Ramiro Castiñeira, claims that the country is not competitive in the textile sector and that cutting import tariffs is necessary.
According to him, jobs will migrate from production to areas such as logistics and commerce. Business owners disagree: they say transporting fabrics generates less work than manufacturing them.
With inflation still high and legislative elections on the horizon, the government bets that trade openness will bring stability and popular support.

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