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Car sector counts names like Toyota, Mercedes and Tesla as the three most valuable brands of the year

Written by Roberta Souza
Published 31/01/2022 às 21:36
cars - toyota - mercedes - tesla
Photo: Reproduction Google Images / Jornal do Carro Estadão

Brand Finance's ranking of the world's biggest brands has Toyota, Mercedes and Tesla leading the automotive market

Since the Covid-19 pandemic began, the global car industry has been facing a decline. With slumping manufacturing, shortages of supplies and logistical issues, operations are being affected, even those of major brands such as Toyota and Mercedes. Published by CNN Brasil, Brand Finance's ranking of the biggest brands in the world has Toyota, Mercedes and Tesla leading the car market.

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In addition to the issues surrounding the pandemic, more countries are setting dates for ending the sale of combustion cars. As a result, many companies were forced to invest high amounts so that they could develop electric cars, which, for about two years, have been conquering more and more space in the market.

As a result of these adversities, the value of some brands that are fully connected with the production of cars has been falling in recent years.

This became clear in the survey of the best rated brands in the world, which was published by the consulting firm Brand Finance. Among the 100 most valuable brands in the ranking, there are only 8 from the automotive sector: Toyota, Mercedes-Benz, Tesla, Volkswagen, BMW, Porsche, Honda and Ford, all below the tenth position. The leadership, in turn, is in the technology sector, with Apple, Amazon and Google.

On the other hand, companies that specialize in electric cars, such as Tesla and BYD, saw great growth last year. BYD, founded in 2003, has even become one of the 10 brands that have risen the most in value.

Furthermore, as published by Brand Finance, the list of the most valuable brands in the world takes into account the ability of companies to attract consumers, make them become loyal to the brand and also generate motivation among employees. Only after calculating these data is the estimated value calculated.

See below which are the best evaluated brands in the automotive area, in 2022, among the top 100 in the ranking, the positions and estimated values:

  • Toyota: Placing in the same position as last year, 12th, the Japanese company is valued at US$ 64,28 billion, almost US$ 5 billion more than in 2021.
  • Mercedes Benz: in 15th place, two positions below 2021, Mercedes has a value of US$ 60,76 billion.
  • Tesla: Elon Musk's brand rose 14 positions in the ranking in 2022 and is now in 28th place, with a valuation of US$ 46,01 billion.
  • Volkswagen: With a negative difference of 7 places, in the 26th position, it is valued at US$ 41,04 billion, almost US$ 6 billion less than in 2021.
  • BMW: 10 spots down from last year, this car brand is 39th on the list with $37,94 billion.
  • Porsche: Valued at US$ 33,71 billion, Porsche also dropped 10 places, occupying, this year, the 46th place.
  • Sling: As of 2022, it ranks 61st with $28,24 billion, well below last year.
  • Ford: With an estimated value of US$ 24,17 billion, the brand is in 76th place, far behind Toyota, Mercedes and Tesla, for example.

Roberta Souza

Petroleum Engineer, postgraduate in Commissioning of Industrial Units, specialist in Industrial Corrosion. Get in touch to suggest an agenda, advertise job vacancies or advertise on our portal. We do not receive resumes

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