Car Sector Features Names Like Toyota, Mercedes, and Tesla as the Three Most Valuable Brands of the Year

The Brand Finance Ranking of the Largest Brands in the World Brings Toyota, Mercedes, and Tesla Leading the Automotive Market

Since the onset of the Covid-19 pandemic, the global car industry has been facing a decline. With production down, shortages in supply, and logistical issues, operations are being affected, even for major brands like Toyota and Mercedes. Released by CNN Brazil, the Brand Finance ranking of the largest brands in the world shows Toyota, Mercedes, and Tesla leading the car market.

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In addition to the issues surrounding the pandemic, more countries are setting dates for ending the sale of combustion cars. As a result, many companies have been forced to invest large sums to develop electric vehicles, which have been gaining more market space for the past two years.

Due to these adversities, the value of some brands heavily tied to car production has been experiencing a decline in recent years.

This became clear in the survey of the most highly rated brands in the world, published by consulting firm Brand Finance. Among the 100 most valuable brands in the ranking, only 8 are from the automotive sector: Toyota, Mercedes-Benz, Tesla, Volkswagen, BMW, Porsche, Honda, and Ford, all below the tenth position. The leadership, in turn, is in the technology sector, featuring Apple, Amazon, and Google.

On the other hand, companies specializing in electric cars, such as Tesla and BYD, experienced significant growth last year. In fact, BYD, founded in 2003, ranked as one of the 10 brands that rose the most in value.

Furthermore, as Brand Finance reported, the listing of the most valuable brands worldwide takes into account the companies’ ability to attract consumers, make them loyal to the brand, and generate motivation among employees. Only after the assessment of this data is the estimated value calculated.

See Below the Best Rated Automotive Brands in 2022 Among the Top 100 in the Ranking, Their Positions, and Estimated Values:

• Toyota: Holding the same position as last year, 12th, the Japanese company is valued at US$ 64.28 billion, almost US$ 5 billion more than in 2021.
• Mercedes-Benz: In 15th place, two positions lower than in 2021, Mercedes has a value of US$ 60.76 billion.
• Tesla: Elon Musk’s brand rose 14 positions in the ranking in 2022 and now occupies 28th place, with a valuation of US$ 46.01 billion.
• Volkswagen: With a negative difference of 7 spots, at 26th position, it is valued at US$ 41.04 billion, almost US$ 6 billion less than in 2021.
• BMW: 10 positions below last year, this car brand is at 39th place on the list, with US$ 37.94 billion.
• Porsche: Valued at US$ 33.71 billion, Porsche also fell 10 positions, occupying 46th place this year.
• Honda: In 2022, it is in 61st place with US$ 28.24 billion, well below last year.
• Ford: With an estimated value of US$ 24.17 billion, the brand is in 76th place, far behind Toyota, Mercedes, and Tesla, for example.