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The Brewery’s Investment is Over R$ 1 Billion in Construction, Creating 600 Direct Jobs
Producer of brands like Itaipava, Crystal, and Petra, the Petrópolis Group – the third largest beer company in Brazil and 11th in the world ranking by production volume, according to the Barth Hass Group report – is building the company’s eighth factory in Uberaba, in the Triângulo Mineiro. The Minas factory will be the largest of all the group’s units, which employs 27,000 people.
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Petrópolis Brewery Will Feature Cutting-Edge Technology
The new Brewery of the Petrópolis Group will feature state-of-the-art German technology in its new factory in Uberaba, with most of the equipment being from Krones, the global leader in the beverage industry, thus the new production lot will reach 3.3 liters of water used for each liter of beer.
Why Was the State of Minas Chosen for the Creation of the New Brewery of the Petrópolis Group?
The choice of Minas Gerais was driven by several factors. One of them is that the state accounts for 13.8% of beer consumption in Brazil. Another point considered was logistical factors due to reduced freight costs and tax issues.
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The product will become more competitive thanks to lower interstate tax rates. Currently, the beer sold in Minas Gerais is produced by the units in Boituva, São Paulo; and Petrópolis and Teresópolis, in Rio de Janeiro.
Another factor considered is the quality of water, which is very important for beer production, and Uberaba provided that, along with a package of tax incentives. One of the Petrópolis group’s premises, in all locations where it has a factory, is to have water sourced from artesian wells. “There will be four wells with deep water extraction, that is, about 200 m deep each,” estimates the specialist.
Finally, once completed, the new Brewery of the Petrópolis Group will be capable of producing over 8.6 million hectoliters of beer per year, approximately 860 million liters of each beverage produced.
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