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Goodbye, VW Gol! Volkswagen comes up with the launch of a car that promises to surprise the automotive industry 

Written by Valdemar Medeiros
Published 11/11/2023 às 18:19
Goodbye, VW Gol! Volkswagen comes up with the launch of a car that promises to surprise the automotive industry
Photo: New model will replace VW Gol/DALL-E

Volkswagen says goodbye to the VW Gol and announces a new promising model on the market, with a starting price below R$90.

As one of the global giants in the automotive industry, Volkswagen surprised everyone with a launch that promises to be a true “pesadelo” to the competition. As reported by Diário do Comércio, after 42 years of strong presence in the market and 27 years as the best-selling car in Brazil, the iconic VW Gol ended its production last year, paving the way for a new car Volkswagen.

Introducing Volkswagen's new Polo Track for the Brazilian market

To fill the gap left by a new launch, Volkswagen redesigned the MPI version of the Polo, creating the Polo Track. This variant, already launched in Brazil, has the important mission of replacing the brand's entry-level hatch and keeping the VW Gol legacy alive until a new project is introduced.

The Polo Track quickly established itself as an attractive option for those looking for a quality car. In early November, the Volkswagen official website it already showed the adjusted prices of the model. In October, the Polo Track was available for R$86.390, but is now being sold for R$87.290, representing an increase of R$900.

As for launch details, the Polo Track comes well equipped, highlighted by four airbags, start assistant, stability control, hill start assistant, electronic differential lock, electric front windows, electric steering, electric locks and air conditioning. -conditioning.

The wheels are 14-inch steel with hubcaps and 185/65 tires. Additionally, items such as a roof antenna, USB Type-C socket, Media Plus II radio and multifunctional steering wheel were incorporated as standard a few months after launch.

The trajectory of the VW Gol in Brazil

Launched in 1980 by Volkswagen, the Gol said goodbye to the Brazilian market in 2022, ending a cycle of 42 years marked by success and passion. Sales leader in its segment for 27 consecutive years, from 1987 to 2014, Gol established itself with an impressive production of 8,6 million units, setting a record in the country.

The model, beloved by Brazilians, has undergone several evolutions over the years, going through three distinct generations (G1 to G8) and presenting several special series, including the memorable Last Edition, which sold out quickly after its launch.

A first version of Gol to arrive in Brazil it was available in two configurations, S and L, both with two doors. Equipped with a 1.3-liter engine, the Gol offered 42 horsepower and 9,2 kgfm of torque, combined with a 4-speed manual transmission. This mechanical set was more than enough to boost the hatch and win the hearts of Brazilian consumers.

Possible arrival of a new Volkswagen car on the Brazilian market

Despite efforts to maintain secrecy, information about Volkswagen's so-called Project 246 has emerged, revealing plans for a new Compact SUV aimed at emerging markets. Known as Volkswagen Yeh in Brazil, this vehicle has the potential to occupy the space left by the VW Gol, whose production was ended by the German brand earlier this year.

According to available information, the new Volkswagen model will be built on the MQB-A00 platform, a simplified variant of the chassis used in the Polo.

The name of the car would even be defined. Furthermore, there are plans to manufacture the Gol's successor at the Volkswagen unit in Taubaté, in the interior of São Paulo, signaling a significant investment by the automaker in diversifying its product line in Brazil.

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Valdemar Medeiros

Journalist in training, specialist in creating content with a focus on SEO actions. Writes about the Automotive Industry, Renewable Energy and Science and Technology

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