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Fiat Titano Shakes Up The Pickup Segment And Now The Nissan Frontier Pickup Receives A Crazy Discount Of Nearly R$ 60 Thousand On The Top Versions.
The Fiat Titano was launched in the Brazilian market this month, featuring competitive prices starting at R$ 219,990 and reaching R$ 259,000. However, whether by coincidence or not, Nissan officially announced a huge discount on the Nissan Frontier Pickup, and the price reaches nearly R$ 60,000.
The discount is not applied to the entry-level versions of the S and SE models. The Frontier Attack version, year/model 2023/2024, is the first to receive the discount; the original list price of R$ 268,450 was drastically reduced, and now the pickup is offered for R$ 209,990 in direct sales.
The amount can also be financed in 12 installments, with the first payment due in July, requiring a down payment of 75% of the total amount. The Platinum and Pro 4X configurations, which are listed at R$ 321,950, are sold for R$ 259,990, the same price as the Fiat Titano Ranch. The XE configuration of the Nissan Frontier pickup, which had a suggested price of R$ 282,990, is now being sold for R$ 228,990.
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The Toyota Hilux is R$ 75.5 thousand cheaper and bets on the 2.8 turbodiesel engine with up to 204 hp and 50.9 kgfm to catch up with the VW Saveiro, which leads with 4,472 sales.
Brazilian Automotive Market Gains New Pickups
It is worth mentioning that, in addition to the arrival of the Fiat Titano, the pickup market is expected to have more updates by the end of the year. Both the Chevrolet S10 and the Volkswagen Amarok are expected to receive new looks in 2024. In addition, the Mitsubishi L200 Triton is also expected to enter the Brazilian market.
The three versions of the Nissan Frontier pickup benefiting from the promotion are equipped with a 2.3 turbo diesel engine, producing 190 hp and 45.9 kgfm of torque, paired with a seven-speed automatic transmission with 4×4 traction.
What Equipment Is Included In The Nissan Frontier Pickup?
The Attack version, which has a more attractive price, comes with a list of features, including an eight-inch multimedia center with a rearview camera, air conditioning, hill descent control (HDC), six airbags, hill start assist (HSA), among others. The list also includes:
- Manual Dimming of Mirrors;
- Rear Defroster with Timer;
- Outside Temperature Gauge;
- Cruise Control with Steering Wheel Controls;
- Manual Air Conditioning;
- Storage Space in the Front Doors;
- Rearview Camera;
- Power Steering;
- UV Protection Windshield;
- 7-inch Color Multifunction Instrument Panel;
- Alarm with Immobilizer System;
- Multifunction Steering Wheel;
- Fog Lights;
- Traction and Stability Controls (VDC – Vehicle Dynamic Control);
- Power Windows (4) with “One-Touch” Function for Driver;
- Fixed Safety Grab Handles (3);
- Daytime Running Lights (DRL);
- Electronic Differential Lock – ABLS;
- 3-Point Rear Safety Belts (3);
- Folding Assistance Handles for Entry (3);
- Hill Descent Control (HDC);
- Manually Adjustable Height Steering Wheel;
- Black Mask Front Headlights;
- Exclusive “Attack” Stickers;
- Folding Security Handles (3);
- Side Steps.
Fiat Titano Arrives Shaking Up The Market
Fiat aims to be a leader in the pickup market here, something it already does with the Strada and Toro duo. Now, however, the challenge will be even greater with the Titano, which arrives to face some tough competition. The brand’s strategy is directly tied to price, as its launch came in significantly lower than rivals.
The Fiat Titano arrived last in a segment that is highly sought after, perhaps even more than it should be. After all, many Brazilians end up buying a pickup for everyday use, rather than for work. Despite its 5.33 meters in length, which is average for the segment, the Titano has a 3.18 m wheelbase, surpassing the S10 (3.09 m) and Hilux (3.08 m). It is also wider (1.96 m) and taller (1.85 m) than almost all competitors.
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