Fiat Titano arrived shaking up the pickup truck segment and now the Nissan Frontier Pickup receives a surreal discount of almost R$60 on top-of-the-line versions.
The Fiat Titano was launched on the Brazilian market this month, with competitive prices, starting from R$ 219.990 and reaching R$ 259 thousand. However, coincidentally or not, Nissan has officially announced a mega discount on the Nissan Frontier Pickup and the value reaches almost R$60.
The discount is only not applied to the entry-level versions of the S and SE model. With the Frontier Attack version, model year 2023/2024, being the first to receive the discount, the list price, originally at R$268.450, was drastically reduced, and now the pickup is offered for R$209.990 on direct sale.
The amount can still be financed in 12 installments, with the first installment in July, with a down payment of 75% of the total amount. The Platinum and Pro 4X configurations, which are listed at R$321.950, are sold for R259.990, the same price as the Fiat Titano Ranch. The XE configuration of the Nissan Frontier pickup, which had a suggested price of R$282.990, is now sold for R$228.990.
Brazilian automotive market gets new pickup trucks
It is worth mentioning that, in addition to the arrival of the Fiat Titano, the pickup truck market should have more updates by the end of the year. Both the Chevrolet S10 and the Volkswagen Amarok, they should receive new looks in 2024. In addition to the Mitsubishi L200 Triton, which should arrive on the Brazilian market.
The three versions of the Nissan Frontier pickup benefited from the promotion are equipped with a 2.3 turbodiesel engine with 190 hp and 45,9 kgfm of torque, coupled to a seven-speed automatic transmission, with 4×4 traction.
What equipment is included in the Nissan Frontier pickup truck?
The Attack version, which has a more attractive price, has a list of equipment, as it has an eight-inch multimedia center with reversing camera, air conditioning, automatic descent control (HDC), six airbags, starting assistance system on ramp (HSA), among others. The list also includes:
- Manual Dimming of Rear Views;
- Rear defogger with timer;
- External thermometer;
- Cruise control with steering wheel controls;
- Manual air conditioning;
- Storage space in the front doors;
- Reverse camera;
- Hydraulic steering;
- Front windshield with UV protection;
- 7-inch color multifunction instrument panel;
- Alarm with immobilizer system;
- Multifunctional steering wheel;
- fog lights;
- Traction and stability controls (VDC – Vehicle Dynamic Control);
- Electric windows (4) with “one-touch” function for the driver;
- Fixed safety straps (3);
- Daytime running lights (DTR);
- Electronic Differential Lock – ABLS;
- 3-point rear seat belts (3);
- Assistance Handles for entering the vehicle (3);
- Automatic descent control (HDC);
- Steering wheel with manual height adjustment;
- Black Mask Front Headlights;
- Exclusive “Attack” Stickers;
- Folding safety handles (3);
- Side Stirrup.
Fiat Titano arrives shaking the market
Fiat seeks to be a leader in the pickup truck market here, something it already does with the Strada and Toro duo. Now, however, the challenge will be even greater with Titano arriving to face some very tough competition. The brand's strategy goes directly through price, as its launch was well below its rivals.
A Fiat Titano arrived last in a segment that is highly sought after, perhaps even more than it should. After all, many Brazilians end up buying a pickup truck for their daily lives, and not for work. Even though it is 5,33 meters long, which is average for the segment, the Titano has a wheelbase of 3,18 m, surpassing the S10 (3,09 m) and Hilux (3,08 m). It is also wider (1,96 m) and taller (1,85 m) than almost all of its competitors.
